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Editore: Kogan Page, 2009
Da: BoundlessBookstore, Wallingford, Regno Unito
Hardcover. Condizione: Good. VG condition book with dust jacket. DJ is clean, has fresh colours and has little wear to edges. Book has clean and bright contents.
Editore: Kogan Page, 2012
ISBN 10: 0749464917ISBN 13: 9780749464912
Da: Seattle Goodwill, Seattle, WA, U.S.A.
Libro
hardcover. Condizione: Good. May have some shelf-wear due to normal use. Your purchase funds free job training and education in the greater Seattle area. Thank you for supporting Goodwill's nonprofit mission!.
Editore: Kogan Page, 2012
ISBN 10: 0749464917ISBN 13: 9780749464912
Da: GreatBookPrices, Columbia, MD, U.S.A.
Libro
Condizione: As New. Unread book in perfect condition.
Editore: Kogan Page 2012-09-03, London, 2012
ISBN 10: 0749464917ISBN 13: 9780749464912
Da: Blackwell's, London, Regno Unito
Libro
hardback. Condizione: New. Language: ENG.
Editore: Kogan Page, 2012
ISBN 10: 0749464917ISBN 13: 9780749464912
Da: GreatBookPrices, Columbia, MD, U.S.A.
Libro
Condizione: New.
Editore: Kogan Page 10/28/2012, 2012
ISBN 10: 0749464917ISBN 13: 9780749464912
Da: BargainBookStores, Grand Rapids, MI, U.S.A.
Libro
Hardback or Cased Book. Condizione: New. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands 1.6. Book.
Editore: Kogan Page, 2008
ISBN 10: 0749454776ISBN 13: 9780749454777
Da: diakonia secondhand, München, Germania
Libro
Condizione: Gut. 323 Seiten Gut bis sehr gut. Schutzumschlag mit leichten Gebrauchsspuren. Seiten textsauber, ohne Eintragungen oder Markierungen. 171 Sprache: Deutsch Gewicht in Gramm: 699 Gebundene Ausgabe, Größe: 16.1 x 3 x 24.4 cm.
Editore: Kogan Page, 2012
ISBN 10: 0749464917ISBN 13: 9780749464912
Da: GF Books, Inc., Hawthorne, CA, U.S.A.
Libro
Condizione: Fine. Book is in Used-LikeNew condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear.
Editore: Kogan Page, 2012
ISBN 10: 0749464917ISBN 13: 9780749464912
Da: Books Unplugged, Amherst, NY, U.S.A.
Libro
Condizione: New. Buy with confidence! Book is in new, never-used condition.
Editore: Kogan Page, 2012
ISBN 10: 0749464917ISBN 13: 9780749464912
Da: Book Deals, Tucson, AZ, U.S.A.
Libro
Condizione: Fair. Acceptable/Fair condition. Book is worn, but the pages are complete, and the text is legible. Has wear to binding and pages, may be ex-library.
Editore: Kogan Page, 2012
ISBN 10: 0749464917ISBN 13: 9780749464912
Da: Book Deals, Tucson, AZ, U.S.A.
Libro
Condizione: Good. Good condition. This is the average used book, that has all pages or leaves present, but may include writing. Book may be ex-library with stamps and stickers.
Editore: Kogan Page, 2012
ISBN 10: 0749464917ISBN 13: 9780749464912
Da: Books Unplugged, Amherst, NY, U.S.A.
Libro
Condizione: Fair. Buy with confidence! Book is in acceptable condition with wear to the pages, binding, and some marks within.
Editore: Kogan Page, 2012
ISBN 10: 0749464917ISBN 13: 9780749464912
Da: Book Deals, Tucson, AZ, U.S.A.
Libro
Condizione: New. New! This book is in the same immaculate condition as when it was published.
Editore: Kogan Page, 2012
ISBN 10: 0749464917ISBN 13: 9780749464912
Da: Lucky's Textbooks, Dallas, TX, U.S.A.
Libro
Condizione: New.
Editore: Kogan Page, 2012
ISBN 10: 0749464917ISBN 13: 9780749464912
Da: GreatBookPricesUK, Castle Donington, DERBY, Regno Unito
Libro
Condizione: New.
Editore: Kogan Page Ltd, 2012
ISBN 10: 0749464917ISBN 13: 9780749464912
Da: Revaluation Books, Exeter, Regno Unito
Libro
Hardcover. Condizione: Brand New. 2nd edition. 352 pages. 9.50x6.50x1.25 inches. In Stock.
Editore: Kogan Page, 2012
ISBN 10: 0749464917ISBN 13: 9780749464912
Da: Ria Christie Collections, Uxbridge, Regno Unito
Libro
Condizione: New. In.
Editore: Kogan Page, 2012
ISBN 10: 0749464917ISBN 13: 9780749464912
Da: Ria Christie Collections, Uxbridge, Regno Unito
Libro Print on Demand
Condizione: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Editore: Kogan Page, 2012
ISBN 10: 0749464917ISBN 13: 9780749464912
Da: Byrd Books, Austin, TX, U.S.A.
Libro
Hardcover. Condizione: very good. In Used Condition.
Editore: Kogan Page Ltd, 2012
ISBN 10: 0749464917ISBN 13: 9780749464912
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
Libro
Hardback. Condizione: New. New copy - Usually dispatched within 4 working days. This ground-breaking book deconstructs the marketing of luxury goods and companies, revealing the unique and often paradoxical 'anti-laws' of successful luxury brand management.
Editore: Kogan Page, 2024
ISBN 10: 0749464917ISBN 13: 9780749464912
Da: Save With Sam, North Miami, FL, U.S.A.
Libro Print on Demand
Hardcover. Condizione: New. Brand New! This item is printed on demand.
Editore: Kogan Page, 2012
ISBN 10: 0749464917ISBN 13: 9780749464912
Da: Brook Bookstore, Milano, MI, Italia
Libro
Condizione: new.
Editore: Kogan Page, 2012
ISBN 10: 0749464917ISBN 13: 9780749464912
Da: California Books, Miami, FL, U.S.A.
Libro
Condizione: New.
Editore: Franco Angeli
ISBN 10: 8856824701ISBN 13: 9788856824704
Da: Brook Bookstore, Milano, MI, Italia
Libro
Condizione: new.
Editore: Kogan Page Sep 2012, 2012
ISBN 10: 0749464917ISBN 13: 9780749464912
Da: Rheinberg-Buch Andreas Meier eK, Bergisch Gladbach, Germania
Libro
Buch. Condizione: Neu. Neuware -The Luxury Strategy has established itself as the definitive work that sets the record straight on the essence of a luxury strategy. It puts an end to the prevailing conceptual and managerial confusion, and explains the fundamental differences between 'premium', 'fashion', and 'luxury' strategies. Based on an analysis of the social functions of luxury, worldwide best practices (beyond the traditional sectors of luxury) and first hand direct experience, it sets out the constraining and often paradoxical rules for success, such as turning marketing rules upside down. The second, completely revised and updated edition of this classic text explores the diversity of meanings of 'luxury' across different markets as well as the impact of social networks and digital developments on the luxury strategy. Written by two world experts on the subject, it provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. The Luxury Strategy will help you to gain a thorough understanding of the unique rules for successful luxury brand management. But more than this, it describes how any organization, from any sector, can learn from luxury and differentiate itself in the long term, even in the business-to-business environment. 395 pp. Englisch.
Editore: Kogan Page Sep 2012, 2012
ISBN 10: 0749464917ISBN 13: 9780749464912
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
Libro
Buch. Condizione: Neu. Neuware -The Luxury Strategy has established itself as the definitive work that sets the record straight on the essence of a luxury strategy. It puts an end to the prevailing conceptual and managerial confusion, and explains the fundamental differences between 'premium', 'fashion', and 'luxury' strategies. Based on an analysis of the social functions of luxury, worldwide best practices (beyond the traditional sectors of luxury) and first hand direct experience, it sets out the constraining and often paradoxical rules for success, such as turning marketing rules upside down. The second, completely revised and updated edition of this classic text explores the diversity of meanings of 'luxury' across different markets as well as the impact of social networks and digital developments on the luxury strategy. Written by two world experts on the subject, it provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. The Luxury Strategy will help you to gain a thorough understanding of the unique rules for successful luxury brand management. But more than this, it describes how any organization, from any sector, can learn from luxury and differentiate itself in the long term, even in the business-to-business environment. 395 pp. Englisch.
Editore: Kogan Page, 2012
ISBN 10: 0749464917ISBN 13: 9780749464912
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
Libro
HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Editore: Kogan Page Sep 2012, 2012
ISBN 10: 0749464917ISBN 13: 9780749464912
Da: Wegmann1855, Zwiesel, Germania
Libro
Buch. Condizione: Neu. Neuware -The Luxury Strategy has established itself as the definitive work that sets the record straight on the essence of a luxury strategy. It puts an end to the prevailing conceptual and managerial confusion, and explains the fundamental differences between 'premium', 'fashion', and 'luxury' strategies. Based on an analysis of the social functions of luxury, worldwide best practices (beyond the traditional sectors of luxury) and first hand direct experience, it sets out the constraining and often paradoxical rules for success, such as turning marketing rules upside down. The second, completely revised and updated edition of this classic text explores the diversity of meanings of 'luxury' across different markets as well as the impact of social networks and digital developments on the luxury strategy. Written by two world experts on the subject, it provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands.The Luxury Strategy will help you to gain a thorough understanding of the unique rules for successful luxury brand management. But more than this, it describes how any organization, from any sector, can learn from luxury and differentiate itself in the long term, even in the business-to-business environment.
Editore: Kogan Page Ltd, 2012
ISBN 10: 0749464917ISBN 13: 9780749464912
Da: Pieuler Store, Suffolk, Regno Unito
Libro
Condizione: good. 100% Customer Satisfaction Guaranteed ! The book shows some signs of wear from use but is a good readable copy. Cover in excellent condition. Binding tight. Pages in great shape, no tears. Not contain access codes, cd, DVD.
Editore: KOGAN PAGE, 2012
ISBN 10: 0749464917ISBN 13: 9780749464912
Da: Russell Books, Victoria, BC, Canada
Libro
Hardcover. Condizione: New. Special order direct from the distributor.