The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

Valutazione media 4,1
( su 119 valutazioni fornite da GoodReads )
 
9780749464912: The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

"The Luxury Strategy" has established itself as the definitive work on the essence of a luxury strategy, providing a thorough understanding of the unique (and often paradoxical) rules for successful luxury brand management. Completely revised and updated, the second edition of this classic text explores the diversity of meanings of "luxury" across different markets as well as the impact of social networks and digital developments on the luxury strategy. Written by two world experts on the subject, it provides a rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Recensione:

"This well-written, comprehensive volume on managing luxury products is a blueprint for successfully navigating what many marketers have found to be a treacherous path. ...Abundant examples enhance the text. All components of the marketing mix are explored in terms of how they should be applied to luxury brands ... Summing Up: Highly recommended. Practitioners, students at all levels, general readers, and researchers." ( Choice)

"

Praise for the previous edition:

Actionable information and advice. If you market luxury products, or want to, The Luxury Strategy should be on your bookshelf.

" ( Roger Dooley, Neurosciencemarketing.com)

"Highly recommended for any basic business collection." ( Midwest Book Review)

"A very intriguing book that can generate passionate discussions...an original and competent point of view on luxury marketing." ( Branduniq)

Descrizione del libro:

Identifies the rules for marketing luxury products and implementing a luxury strategy



Provides the depth insight required to master luxury marketing strategies

Includes coverage of human resources and financial management in the luxury space

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

I migliori risultati di ricerca su AbeBooks

1.

Kapferer, Jean-Noeel
ISBN 10: 0749464917 ISBN 13: 9780749464912
Nuovi Rilegato Quantità: 14
Print on Demand
Da
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Hardcover. Condizione libro: New. This item is printed on demand. Item doesn't include CD/DVD. Codice libro della libreria 5591077

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 34,18
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,70
In U.S.A.
Destinazione, tempi e costi

2.

Jean Noel Kapferer, Vincent Bastien
Editore: Kogan Page Ltd, United Kingdom (2012)
ISBN 10: 0749464917 ISBN 13: 9780749464912
Nuovi Rilegato Quantità: 10
Da
The Book Depository
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Kogan Page Ltd, United Kingdom, 2012. Hardback. Condizione libro: New. 2nd Revised edition. 236 x 160 mm. Language: English . Brand New Book. The Luxury Strategy has established itself as the definitive work on the essence of a luxury strategy, providing a thorough understanding of the unique (and often paradoxical) rules for successful luxury brand management. Completely revised and updated, the second edition of this classic text explores the diversity of meanings of luxury across different markets as well as the impact of social networks and digital developments on the luxury strategy. Written by two world experts on the subject, it provides a rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Codice libro della libreria AA99780749464912

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 38,30
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

3.

Jean-Noel Kapferer, Vincent Bastien
Editore: Kogan Page 2012-09-03 (2012)
ISBN 10: 0749464917 ISBN 13: 9780749464912
Nuovi Quantità: 5
Da
Chiron Media
(Wallingford, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Kogan Page 2012-09-03, 2012. Condizione libro: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Codice libro della libreria NU-LBR-01104262

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 37,22
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,47
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

4.

Kapferer, Jean Noel; Bastien, Vincent
Editore: Kogan Page Ltd (2012)
ISBN 10: 0749464917 ISBN 13: 9780749464912
Nuovi Rilegato Quantità: 5
Valutazione libreria
[?]

Descrizione libro Kogan Page Ltd, 2012. Condizione libro: New. Explores the diversity of meanings of "luxury" across different markets as well as the impact of social networks and digital developments on the luxury strategy. This book provides a blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. Num Pages: 408 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 164 x 29. Weight in Grams: 756. . 2012. Second Edition. Hardcover. . . . . Codice libro della libreria V9780749464912

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 41,75
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Irlanda a: U.S.A.
Destinazione, tempi e costi

5.

Jean Noel Kapferer, Vincent Bastien
Editore: Kogan Page Ltd, United Kingdom (2012)
ISBN 10: 0749464917 ISBN 13: 9780749464912
Nuovi Rilegato Quantità: 10
Da
The Book Depository US
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Kogan Page Ltd, United Kingdom, 2012. Hardback. Condizione libro: New. 2nd Revised edition. 236 x 160 mm. Language: English . Brand New Book. The Luxury Strategy has established itself as the definitive work on the essence of a luxury strategy, providing a thorough understanding of the unique (and often paradoxical) rules for successful luxury brand management. Completely revised and updated, the second edition of this classic text explores the diversity of meanings of luxury across different markets as well as the impact of social networks and digital developments on the luxury strategy. Written by two world experts on the subject, it provides a rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Codice libro della libreria AA99780749464912

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 41,77
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

6.

Jean Noel Kapferer
Editore: Kogan Page Ltd (2012)
ISBN 10: 0749464917 ISBN 13: 9780749464912
Nuovi Quantità: 1
Da
Books2Anywhere
(Fairford, GLOS, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Kogan Page Ltd, 2012. HRD. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria F6-9780749464912

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 32,26
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 10,45
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

7.

Jean Noel Kapferer, Vincent Bastien
Editore: Kogan Page Ltd 2012-09-03, London (2012)
ISBN 10: 0749464917 ISBN 13: 9780749464912
Nuovi Rilegato Quantità: > 20
Da
Blackwell's
(Oxford, OX, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Kogan Page Ltd 2012-09-03, London, 2012. hardback. Condizione libro: New. Codice libro della libreria 9780749464912

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 37,79
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 5,22
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

8.

Jean Noel Kapferer, Vincent Bastien
Editore: Kogan Page Ltd
ISBN 10: 0749464917 ISBN 13: 9780749464912
Nuovi Rilegato Quantità: 2
Da
THE SAINT BOOKSTORE
(Southport, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Kogan Page Ltd. Hardback. Condizione libro: new. BRAND NEW, The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands (2nd Revised edition), Jean Noel Kapferer, Vincent Bastien, "The Luxury Strategy" has established itself as the definitive work on the essence of a luxury strategy, providing a thorough understanding of the unique (and often paradoxical) rules for successful luxury brand management. Completely revised and updated, the second edition of this classic text explores the diversity of meanings of "luxury" across different markets as well as the impact of social networks and digital developments on the luxury strategy. Written by two world experts on the subject, it provides a rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Codice libro della libreria B9780749464912

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 36,90
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 6,89
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

9.

Kapferer, Jean Noel; Bastien, Vincent
Editore: Kogan Page Ltd
ISBN 10: 0749464917 ISBN 13: 9780749464912
Nuovi Rilegato Quantità: 5
Da
Kennys Bookstore
(Olney, MD, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Kogan Page Ltd. Condizione libro: New. Explores the diversity of meanings of "luxury" across different markets as well as the impact of social networks and digital developments on the luxury strategy. This book provides a blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. Num Pages: 408 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 164 x 29. Weight in Grams: 756. . 2012. Second Edition. Hardcover. . . . . Codice libro della libreria V9780749464912

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 44,48
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

10.

Jean-Noël Kapferer; Vincent Bastien
Editore: Kogan Page (2012)
ISBN 10: 0749464917 ISBN 13: 9780749464912
Nuovi Rilegato Quantità: 3
Da
Ria Christie Collections
(Uxbridge, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Kogan Page, 2012. Condizione libro: New. book. Codice libro della libreria ria9780749464912_rkm

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 42,41
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,88
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

Vedi altre copie di questo libro

Vedi tutti i risultati per questo libro