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Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies.
Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down.
Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level.
This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands.
Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Jean-Noël Kapferer s an internationally recognized thought leader on brands and brand management. A professor at HEC Paris, he holds a PhD from Northwestern University (USA) and is an active consultant to many European, Asian and American corporations. He is the author of 12 books, including the international bestseller New Strategic Brand Management, and Reinventing the Brand (published by Kogan Page).
Vincent Bastien is one of the most experienced senior managers in the luxury business. Formerly MD of Louis Vuitton Malletier and CEO of Yves Saint Laurent Parfums, he has held senior posts at some of the world's most prestigious luxury brands. He is now Affiliate Professor at HEC Paris, teaching Strategy in Luxury.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreKogan Page Ltd
- Data di pubblicazione2012
- ISBN 10 0749464917
- ISBN 13 9780749464912
- RilegaturaCopertina rigida
- LinguaInglese
- Numero edizione2
- Numero di pagine395
- Contatto del produttorenon disponibile
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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
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Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR006255722
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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
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Condizione: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Codice articolo M00749464917-V
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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
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Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains highlighter markings. In poor condition, suitable as a reading copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780749464912. Codice articolo 4144395
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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780749464912. Codice articolo 4144394
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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Da: Librairie Thé à la page, Montélimar, Francia
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Couverture rigide. Condizione: Bon. Kogan Page Ltd collection , 2012. 1 volume relié(s) format In-8 bon 408 pages - Édition : 2ème édition Langue : Anglais. Codice articolo 460818
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LUXURY STRATEGY
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Condizione: NEW. Codice articolo NW9780749464912
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HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo GB-9780749464912
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Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
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Kogan Page September 2012, 2012
ISBN 10: 0749464917
ISBN 13: 9780749464912
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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
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Condizione: New. 2012. 2nd Edition. Hardcover. Explores the diversity of meanings of "luxury" across different markets as well as the impact of social networks and digital developments on the luxury strategy. This book provides a blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. Num Pages: 408 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 164 x 29. Weight in Grams: 756. . . . . . Codice articolo V9780749464912
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