100 Things Every Designer Needs to Know about People

Weinschenk, Susan

ISBN 10: 0136746918 / ISBN 13: 9780136746911

Editore: New Riders Publishing, 2020

Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0136746918I3N00

Riassunto:

Apply psychology and behavioral science to web, UX, and graphic design

Behavioral science leader and CEO at The Team W, Inc., Susan M. Weinschenk, provides a guide that every designer needs, combining real science and research with practical examples on everything from font size to online interactions. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave.

Here are some of the questions this book will answer:

• What grabs and holds attention?
• What makes memories stick?
• What motivates people?
• How does listening to music make people feel?
• How do you engineer a decision?
• What line length for text is best?
• Are some fonts better than others?

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. Increase the effectiveness of your designs by using science-backed examples on human behavior.

"Every once in a while, a book comes along that is so well-written, researched, and designed that I just can't put it down. That's how good 100 Things Every Designer Needs to Know About People is!"

—Lynne Cooke, Clinical Assistant Professor at Arizona State University

Informazioni sull'autore: Susan M. Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist and the CEO at The Team W, Inc. She is a consultant to Fortune 1000 companies, start-ups, governments and non-profits. Dr. Weinschenk is also an Adjunct Professor at the University of Wisconsin.

Dati bibliografici

Titolo: 100 Things Every Designer Needs to Know ...
Casa editrice: New Riders Publishing
Data di pubblicazione: 2020
Legatura: Paperback
Condizione: Good
Condizione sovraccoperta: No Jacket
Edizione: seconda edizione