The 50-Plus Market: Why the Future is Age-Neutral When it Comes to Marketing and Branding Strategies

Dick STROUD

ISBN 10: 074944939X / ISBN 13: 9780749449391

Editore: Kogan Page 03/01/2007, 2007

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• Titolo: The 50-Plus Market: Why the Future is Age-Neutral When it Comes to Marketing and Branding Strategies
• Editore: Kogan Page 03/01/2007
• Data di pubblicazione: 2007
• Lingua: Inglese
• ISBN 10: 074944939X
• ISBN 13: 9780749449391
• Rilegatura: Brossura
• Condizione: Very Good

Descrizione articolo

Riassunto

Challenging marketing's core assumptions about the effects of ageing on consumer behaviour, The 50 Plus Market provides a fresh approach to the way companies interact with their older customers. It explains how the principles of age-neutral marketing will ensure companies capture the vast expenditure generated by this affluent group.

This compelling book analyses all aspects of marketing to this age group. Supported by research from OMD, one of the largest and most influential media communications specialists in the world, The 50 Plus Market is essential reading for those wishing to refine their marketing strategies.

Informazioni sull?autore

Dick Stroud is the managing director of 20plus30, a marketing strategy consultancy that advises companies about the business implications of population ageing. He is a leading expert on using interactive channels to communicate with the over-50s market.