Articoli correlati a Serious Creativity
Sinossi
Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book "Lateral Thinking".
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Dalla quarta di copertina
A DELIBERATE, SYSTEMATIC APPROACH TO CREATIVITY ON DEMAND.
Cost-cutting, downsizing and quality have run their course. The great need now is for new ideas.
Since its first publication, 'Serious Creativity' has rapidly become the standard textbook on creativity on demand. Creativity is no longer a matter of old-fashioned brainstorming and hoping that ideas will somehow happen. There are now formal tools that can be used deliberately and systematically.
Edward de Bono, the originator of lateral thinking and widely acknowledged leading international authority in the field of creative thinking, writes with twenty-five years of experience and a long list of prominent clients behind him (Du Pont, Exxon, Shell, Ford, IBM, British Airways, Ciba Geigy, Citibank to name a few…).
By learning his methods of 'serious' creativity, which are now widely in use and have stood the test of time, 'conformists' can become more creative that 'the rebels'. Creativity need no longer be a mystery or a special gift – it is a skill that can be learned and applied.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreHarperCollins
- Data di pubblicazione1995
- ISBN 10 0006379583
- ISBN 13 9780006379584
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine352
- Contatto del produttorenon disponibile
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Serious Creativity. Using the Power of Lateral Thinking to Create New Ideas
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Serious Creativity. Using the Power of Lateral Thinking to Create New Ideas
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Serious Creativity
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HarperCollins Publishers, 1995
ISBN 10: 0006379583
ISBN 13: 9780006379584
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Serious Creativity
Editore:
HarperCollins Publishers, 1995
ISBN 10: 0006379583
ISBN 13: 9780006379584
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Serious Creativity
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HarperCollins Publishers Limited, 1995
ISBN 10: 0006379583
ISBN 13: 9780006379584
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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
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ISBN 10: 0006379583
ISBN 13: 9780006379584
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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
Editore:
HarperCollins 10/04/1995, 1995
ISBN 10: 0006379583
ISBN 13: 9780006379584
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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
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Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9780006379584. Codice articolo 9049114
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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
Editore:
Harper Collins Business, 1995
ISBN 10: 0006379583
ISBN 13: 9780006379584
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Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,300grams, ISBN:9780006379584. Codice articolo 8528143
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