P&G 99 Principles Practices of Procter: 99 Principles and Practices of Procter and Gamble's Success - Brossura

Charles, Decker

Brossura

ISBN 10: 0006530362 ISBN 13: 9780006530367

Casa editrice: HarperCollins Business, 1999

Riassunto

Procter & Gamble is one of the most successful and admired companies today. A $30 billion global empire, it is one of the bluest of the blue chip companies on Wall Street, and boasts the biggest advertising budget ($3.2 billion in 1997). Here are the 99 principles that have made Procter & Gamble the dominant marketing powerhouse, a collection of business know-how which come directly from inside the walls of P & G. This text presents marketing, career development and business management principles in bite-sized "lessons" that include illustrative examples and interesting anecdotes from personal experiences of current and former employees.

Su questo libro

L'autore

Charles Decker was a brand manager at Procter & Gamble before joining Ogilvy & Mather where he became an Executive Vice President. He is currently an independent marketing consultant.

Dalla quarta di copertina

99 PRINCIPLES AND PRACTICES OF PROCTER AND GAMBLE’S SUCCESS
HOW P&G’S INSIDER SECRETS CAN WORK FOR YOU IN BUSINESS AND IN LIFE

A $35 BIILION GLOBAL EMPIRE AND THE BIGGEST ADVERTISIING BUDGET ON EARTH . . .
Discover the genius behind Procter and Gamble's success

THE CONSUMER'S OPINION IS TREASURED:
Listening to the consumer is a disciplined art, and fundamental to P&G'S success.

THE BEST IS NEVER ENOUGH:
Once you've improved a product, what do you do?
Improve it again.

WINNING IS EVERYTHING:
It's an attitude towards work and life. That makes you the best you can be.

Instantly recognizable as the maker of such familiar products as Ariel washing powder and Crest toothpaste, Procter and Gamble is one of the most successful, most respected companies in the world. Marketing training at P&G rivals that of an MBA, and Harvard Business School teaches the company's heralded brand management to its students.

A former brand manager himself, Charles Decker saw P&G wisdom at work from the inside. Here, in ninety-nine bite-sized lessons, he demonstrates the principles and practices that fuel this multi-billion dollar powerhouse.

Accessible, fun and fascinating, 'P&G 99' Offers corporate strategies for success in business and in life.

Dettagli dell'edizione

• Editore: HarperCollins Business
• Data di pubblicazione: 1999
• Lingua: Inglese
• ISBN 10: 0006530362
• ISBN 13: 9780006530367
• Rilegatura: Copertina flessibile
• Numero di pagine: 256
• Contatto del produttore: non disponibile
• Persona responsabile: Product Safety Manager; enquiries@harpercollins.ie; ; HarperCollins, Macken House, 39/40 Mayor Street Upper; Dublin 1; D01 C9W8; Irlanda