What You'll Never Learn on the Internet - Brossura

McCormack, Mark H.

Brossura

ISBN 10: 0006532063 ISBN 13: 9780006532064

Casa editrice: HarperCollins Business, 2001

Riassunto

Mark H. McCormack divulges secrets, savvy and hard-headed advice to enable anyone to put themselves in a winning situation in their career and personal life. McCormack founded his company, IMG, on a handshake and it is now the largest, most dominant sports marketing company in the world. Drawing on his own experience and success, McCormack focuses on the key disciplines and lessons to be learned in order to be a winner.

Su questo libro

L'autore

Mark McCormack was educated at William and Mary and Yale Law School. He was an associate at a Cleveland law firm when he began representing a young unknown named Arnold Palmer. A host of sports celebrities followed and today his company, IMG, represents a wide array of events and players. Since the publication of his classic book What They Don’t Teach You at Harvard Business School, IMG has continued to grow and now employs 2000 people. The success of his company is taught as a case study at Harvard Business School.

Dalla quarta di copertina

"This book is extremely refreshing to read and offers unique insights into those key foundations of management and interpersonal communication skills... Put your money on mark McCormack if you are hoping to find the smartest guide through the potentially hazardous world of managing in this new era."
MANAGEMENT TODAY

"His theories come from years of trial and candidly acknowledged error."
THINKING BUSINESS

While the internet challenges many traditional ways of working, it does not change 'everything' – some of the most important skills about doing business can never be learnt there.

In 'hat you'll Never Learn on the Internet', Mark H McCormack provides clarity for those befuddled by the blinding speed of change in this new business world, focusing on the need for agile thinking and humane behaviour. With candour and humour he shares the skills, techniques and wisdom gleaned from his own unbeatable experience and extraordinary success in building IMG – the world's most dominant sports marketing company – which represents clients such as Tiger Woods, Venus Williams and Tim Henman.

Dettagli dell?edizione

• Editore: HarperCollins Business
• Data di pubblicazione: 2001
• ISBN 10: 0006532063
• ISBN 13: 9780006532064
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero di pagine: 240
• Contatto del produttore: non disponibile