Rilegato

ISBN 10: 0023680830 ISBN 13: 9780023680830

Casa editrice: Prentice Hall, 1995

Essentials of Management Information Systems, 2/e, prepares students of the constantly changing demands of information systems management - first by relating MIS to management, the organization, and technology, focusing on the importance of integrating these elements; secondly by tracking emerging technologies and organizational trends; thirdly by consistently using examples taken from real businesses both domestic and foreign. The Second Edition explores the recent, rapid expansion of INTERNET related technologies and the impact they are having on how business is being done. The CD ROM-based Multimedia Edition offers all the text content, including figures, graphs, illustrations, and photos plus added multimedia dimensions of audio, video, animations, and an interactive study guide. Students may use the traditional text or the CD ROM independently or use the CD in conjunction with the text as a multi-media learning tool.

From the Inside Flap:

Preface

Essentials of Management Information Systems: Organization and Technology in the Networked Enterprise (Fourth Edition) is based on the premise that it is difficult, if not impossible, to manage a modern organization without at least some knowledge of information systems—hey are, how they affect the organization and its employees, and how they can make businesses more competitive and efficient. Information systems have become essential for creating competitive firms, managing global corporations, and providing useful products and services to customers. This book provides an introduction to management information systems that undergraduate and MBA students will find vital to their professional success.

The Information Revolution in Business and Management:
The New Role of Information Systems

The growth of the Internet, globalization of trade, and the emergence of information economies, have recast the role of information systems in business and management. The Internet is becoming the foundation for new business models, new business processes, and new ways of distributing knowledge. Traditional firms are finding they can use the Internet to organize suppliers, manage production, and deliver to customers. Internally, companies can use the Internet and networking technology to conduct more of their work electronically, seamlessly linking factories, offices, and sales forces around the globe. Companies such as Coca-Cola, Dell Computer, and Procter & Gamble are extending these networks to suppliers, customers, and other groups outside the organization so they can react instantly to customer demands and market shifts. When Coca-Cola corporate managers use information systems to examine their daily operations, they are able to find out exactly which bottling plant and which channels were used to sell Cola-Cola in a 500 milliliter bottle in any supermarket throughout the world. This digital integration both within the firm and without, from the warehouse to the executive suite, from suppliers to customers, is changing how we organize and manage a business firm. Accordingly, we have changed the subtitle of this text to Organization and Technology in the Networked Enterprise. New to the Fourth Edition

The Internet has created a universal platform for buying and selling goods. Its technology also provides powerful capabilities for driving important business processes inside the company and for linking such processes electronically to those of other organizations. This edition more fully explores the electronic business uses of the Internet for the management of the firm as well as the Internet's growing role in electronic commerce. It includes detailed treatment of enterprise resource planning (ERP) systems and related technology for creating extended enterprises that electronically link the firm to suppliers and other industry partners. The text provides a complete set of tools for integrating the Internet and multimedia technology into the MIS course and for promoting interactive problem solving. The following features and content reflect this new direction:

DETAILED COVERAGE OF ENTERPRISE RESOURCE PLANNING
SYSTEMS AND EXTENDED ENTERPRISES

We introduce enterprise resource planning systems in Chapter 3 and provide descriptions, discussions, and case studies of enterprise systems throughout the text. We detail the management organization, and technology issues surrounding the implementation of enterprise systems and the use of these systems, the Internet, and other technologies to link with other organizations in industry-wide networks and global supply chains. MORE ACTIVE HANDS-ON LEARNING

This edition contains several new features to help students make text concepts more meaningful by applying them in active hands-on learning projects.

New Management Decision Problems
We have added a Management Decision Problem to each chapter to encourage students to apply what they have learned to a real-world management decision-making scenario. These problems can be used for practical group or individual learning both in and outside of the classroom. The problems require students to use quantitative data to make decisions based on real-world MIS issues such as:

Reducing operating costs (Chapter 3) Measuring the effectiveness of Web advertising (Chapter 8) Monitoring how much time employees spend on the Web (Chapter 14)

New Hands-on Application Exercises
Each chapter now features a hands-on Application Exercise where students can develop a solution using spreadsheet, database, expert system, CASE, or electronic presentation software. Some of these exercises require students to use these application software tools in conjunction with Web activities. The Application Exercises give students the opportunity to apply their software skills and text concepts in management problem solving. The complete Application Exercises along with required data files can be found at the Laudon and Laudon Web site. The Application Exercises include business problems such as: Developing a Web page for a small business Developing a hotel reservation database and management reporting system Developing a spreadsheet application for information technology risk assessment

INCREASED COVERAGE OF ELECTRONIC COMMERCE
AND ELECTRONIC BUSINESS

The Internet, electronic commerce, and electronic business are introduced in Chapter 1 and integrated throughout the text and the entire learning package. A full chapter, entitled The Internet: Electronic Commerce and Electronic Business (Chapter 8), describes the underlying technology, capabilities, and benefits of the Internet, with expanded treatment of electronic commerce, Internet business models, and the use of intranets for the internal management of the firm. Every chapter contains a Window On box or case study devoted to electronic commerce or electronic business, as well as in-text descriptions of how the Internet is changing a particular aspect of information systems. ENHANCED COMPANION WEB SITE

The Laudon & Laudon Web site has been enhanced to provide a wide array of capabilities for interactive learning and management problem solving that have been carefully prepared for use with the text. They include:

Electronic Commerce Projects for Every Chapter
On the Web site are Web-based Electronic Commerce exercises for each chapter. Students can use interactive software at various company Web sites to solve specific problems related to chapter concepts.

Two of these Electronic Commerce projects are longer and more comprehensive than the others. The first asks students to explore various Internet business models on the Web and develop an Internet strategy for a new business. The second asks students to research and analyze technology, design, training, and other cost components of a new Web site and calculate its Total Cost of Ownership (TCO).

Interactive Study Guide and Internet
Connections for Each Chapter
For each chapter of the text, the Web site features an Interactive Study Guide and Internet Connection exercise.

The on-line Interactive Study Guide helps students review and test their mastery of chapter concepts with a series of multiple-choice, true-false, and essay questions. Internet Connections noted by marginal icons in the chapter direct students to exercises and projects on the Laudon Web site related to organizations and concepts in that chapter.

Hands-on Application Exercise for Every Chapter
The Laudon Web site contains the complete description of the hands-on application software exercise for each chapter with data files required for the projects and links to relevant Web sites.

Message Boards and Chat Rooms
The Message Board allows users to post messages and check back periodically for responses. Chat Rooms allow users to discuss course topics in real-time and enable professors to host online classes.

Additional Case Studies
The Web site contains additional case studies with hyperlinks to the Web sites of the organizations they discuss.

Technology Updates
The Web site provides monthly technology updates to keep instructors and students abreast of leading-edge technology changes.

International Resources
Links to Web sites of non-U.S. companies are provided for users interested in more international material. Unique Features of This Text Essentials of Management Information Systems: Organization and Technology in the Networked Enterprise (Fourth Edition) has many unique features designed to create an active, dynamic learning environment. TECHNOLOGY INTEGRATED WITH CONTENT

An interactive CD-ROM multimedia version of the text can be purchased as an optional item. In addition to the full text and bullet text summaries by chapter, the CD-ROM features interactive exercises, simulations, audio/ video overviews explaining key concepts, on-line quizzes, hyperlinks to the exercises on the Laudon Web site, technology updates, and more. Students can use the CD-ROM as an interactive supplement or as an alternative to the traditional text. TOOLS FOR INTERACTIVE LEARNING

A Tools for Interactive Learning section concluding each chapter shows students how they can extend their knowledge of each chapter with projects and exercises on the Laudon Web site and the optional CD-ROM multimedia edition.

INTEGRATED FRAMEWORK FOR DESCRIBING
AND ANALYZING INFORMATION SYSTEMS An integrated framework portrays information systems as being composed of management, organization, and technology elements. This framework is used throughout the text to describe and analyze information systems and information system problems. REAL-WORLD EXAMPLES

Real-world examples drawn from business and public organizations are used throughout to illustrate text concepts. More than 100 companies in the United States and nearly 100 organizations in Canada, Europe, Australia, Asia, and Africa are discussed.

Each chapter contains three Window-On boxes (Window on Management, Window on Organizations, Window on Technology) that present real-world examples illustrating the management, organization, and technology issues in the chapter. Each Window-On box concludes with a section called To Think About containing questions for students to apply chapter concepts to management problem solving. The themes for each box are:

Window on Management
Management problems raised by systems and their solution; management strategies and plans; careers and experiences of managers using systems. Window on Technology
Hardware, software, telecommunications, data storage, standards, and systems-building methodologies. Window on Organizations
Activities of private and public organizations using information systems; experiences of people working with systems. MANAGEMENT WRAP-UP OVERVIEWS OF KEY ISSUES

Management Wrap-Up sections at the end of each chapter summarize key issues using the authors' management, organization, and technology framework for analyzing information systems. A TRULY INTERNATIONAL PERSPECTIVE

In addition to a full chapter on managing international information systems (Chapter 15), all chapters of the text are illustrated with real-world examples from nearly one hundred corporations in Canada, Europe, Asia, Latin America, Africa, Australia, and the Middle East. Each chapter contains at least one Window-On box, case study, or opening vignette drawn from a non-U.S. firm, and often more. The text concludes with five major international case studies contributed by leading MIS experts in Canada, Europe, Singapore, and Australia—Len Fertuck, University of Toronto (Canada); Gerhard Schwabe, University of Koblenz (Germany); Andrew Boynton, Donald Marchand, and Janet Shaner, International Institute for Management Development (Switzerland); Boon Siong Neo and Christina Soh, Nanyang Technological University (Singapore); and Joel B. Barolsky, Paul Richardson, and Peter Weill, University of Melbourne, (Australia). ATTENTION TO SMALL BUSINESSES AND ENTREPRENEURS

A blue diamond-shaped symbol identifies in-text discussions and specially designated chapter-opening vignettes, Window-On boxes, and ending case studies that highlight the experiences and challenges of small businesses and entrepreneurs using information systems.

PEDAGOGY TO PROMOTE ACTIVE LEARNINC AND
MANACEMENT PROBLEM SOLVINC

In addition to the new Management Decision Problems and hands-on Application Exercises, the text contains many other features that encourage students to learn actively and to engage in management problem solving.

Group Projects
At the end of each chapter is a group project that encourages students to develop teamwork and oral and written presentation skills. The group projects have been enhanced in this edition to make even better use of the Internet. For instance, students might be asked to work in small groups to evaluate the Web sites of two competing businesses or to develop a corporate ethics code on privacy that considers e-mail privacy and the monitoring of employees using networks.

Management Challenges Section
Each chapter begins with several challenges relating to the chapter topic that managers are likely to encounter. These challenges are multifaceted and sometimes pose dilemmas. They make excellent springboards for class discussion. Some of these Management Challenges are: finding the right Internet business model; overcoming the organizational obstacles to building a database environment; and agreeing on quality standards for information systems.

Case Studies
Each chapter concludes with a case study base$ on a real-world organization. These cases help students synthesize chapter concepts and apply this new knowledge to concrete problems and scenarios. Major international case studies and electronic case studies at the Laudon & Laudon Web site provide additional opportunities for management problem solving. Book Overview

Part One is concerned with the organizational foundations of systems and their emerging strategic role. It provides an extensive introduction to real-world systems, focusing on their relationship to organizations, management, and business processes.

Part Two provides the technical foundation for understanding information systems, describing the hardware, software, storage, and telecommunications technologies that comprise the organization's information technology (IT) infrastructure. Part Two concludes by describing how all of these information technologies work together through the Internet to create a new infrastructure for electronic commerce and electronic business.

Part Three focuses on the process of redesigning organizations using information systems, including reengineering of critical business processes. We see systems analysis and design as an exercise in organizational design, one that requires great sensitivity to the right tools and techniques, quality assurance, and change management.

Part Four describes the role of information systems in capturing and distributing organizational knowledge and in enhancing management decision making. It shows how knowledge management, work group collaboration, and individual and group decision making can be supported by the use of knowle...

From the Back Cover:

An expanded companion Web site that enhances and reinforces text material in a variety of ways:

• New! Application software exercises including spreadsheet, database, presentation software, CASE tool, expert system, Web page development, and Internet exercises can be assigned as additional, stand-alone problems to reinforce specific chapter content.
• International links to Web sites for companies based all over the world plus additional exercises for users interest in more international material.
• Electronic commerce exercises and cases for each chapter help students explore the various Internet business models and electronic commerce capabilities discussed in the text.

• New! Management Decision Problems provide opportunities for practical group or individual leaning both in and out of the classroom. Students are required to use quantitative data to make decisions based on real management issues such as:
• Hardware Capacity Planning for Electronic Commerce (CH.4)
• Measuring the Effectiveness of Web Advertising (CH.8)
• Evaluating ERP Systems with a Scoring Model (Ch.9)
• NEW! Chapter 3 features substantial new material on Enterprise Resource Planning (ERP),, an integral part of MIS, allowing for more precise planning, forecasting, and monitoring than ever before.
• Explores all of today's leading-edge topics including electronic commerce, electronic business, Internet II, enterprise resource planning, customer relationship management technology, application service providers and software service, Web-enabled databases, Web site privacy, information appliances and broadband access, system implications of mergers and acquisitions, intranets and extranets, Internet business models, Internet security, Internet-based group collaboration, Web-based DSS, middleware, supply chain management, XML, and Linux.
• Updated real-world examples afford students an authentic look at managing information systems today.
• Designed to be a capstone chapter to your introductory MIS course, Chapter 14, Ethical and Social Impact of Information Systems examines some of the new ethical issues that arise from widespread use of information systems and suggests guideline for dealing with these issues. Topics include information rights, privacy, accountability for the consequences of information systems, and standards to safeguard system quality.
• Provides the stongest international coverage in the market! A global perspective from several world-renowned authorities in MIS, is integrated throughout the text in the form of text discussions, examples, and international cases.
• Optional CD-ROM with figures, graphs, photos, audio, video, interactive exercises and bullet-text summaries.
• WebCT Prentice Hall Business Publishing collaborates with WebCt to provide the content, easy-to-use Internet tools, and support you need to create locally hosted, custom on-line courses.