Articoli correlati a The Elements of Copywriting: The Essential Guide to...

The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want - Brossura

Blake, Gary; Bly, Robert W.

 
9780028626307: The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want

Sinossi

A guide to the principles of writing effective copy covers headlines, print ads, direct mail, brochures, catalogs, press releases, and electronic messages

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Dalla quarta di copertina

In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.