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The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want - Brossura
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A guide to the principles of writing effective copy covers headlines, print ads, direct mail, brochures, catalogs, press releases, and electronic messages
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In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.
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Paperback. Condizione: Very Good. The Elements of Copywriting This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780028626307
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Elements of Copywriting : The Essential Guide to Creating Copy That Gets the Results You Want
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Pearson Education, Limited, 1998
ISBN 10: 0028626303
ISBN 13: 9780028626307
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