Explains how to identify problem projects, clearly define goals, budget resources, and put the plan into action.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Sunny and Kim Baker have been helping guide marketing and business-development projects for companies of all sizes since 1984. Their consulting company specializes in coordinating marketing programs, starting companies, launching new products, and reengineering corporations for efficiency.
You don't have to be an MBA to learn the principles of project management! This book gives you comprehensive, easy-to-understand guidelines for getting your projects done on time and under budget.
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