The Complete Idiot's GuideA (R) to Direct Marketing provides succinct, authoritative coverage on all aspects of direct marketing, including: the fundamentals-planning, copy, design, lists, offers, and production; the guidelines-using specific formats and media; specific tips-on the most common applications of direct marketing, including subscriptions, lead generating, and mail order; and how to measure results--how to conduct statistically valid tests, interpret results, roll out successful programs, and improve response.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Descrizione libro Alpha, 2001. Condizione libro: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: You're no idiot, of course. You know direct marketing can work for your business, but you don't always get the results you want. Now, whether you're after leads or sales, you can boost your response rates as never before! With the strategies and advice in The Complete Idiot's Guide to Direct Marketing, you'll see your response rates soar-and your promotions will generate a lot more money. In this Complete Idiot's Guide, you get: --Step-by-step guidelines for creating direct response copy that sells. --Savvy suggestions for boosting direct mail response rates 50 to 100 percent or more. --Great ideas for marketing online-with banner ads, e-mail, and Web sites. --Tips on making money with ads, telemarketing, and other alternative media. Codice libro della libreria ABE_book_new_0028642104
Descrizione libro Alpha, 2001. Paperback. Condizione libro: New. book. Codice libro della libreria 0028642104
Descrizione libro Alpha, 2001. Paperback. Condizione libro: New. 1st. Codice libro della libreria DADAX0028642104
Descrizione libro Alpha, 2001. Paperback. Condizione libro: New. Codice libro della libreria P110028642104