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Sinossi
Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan. It is the ultimate guidebook for any smart marketer looking to improve the financial outcome of the innovation process.
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Informazioni sull?autore
Kevin J. Clancy is Chairman and CEO of Copernicus Marketing Consulting. Peter C. Krieg is President and COO of Copernicus Marketing Consulting. Marianne McGarry Wolf is Professor of Agribusiness at California Polytechnic State University, San Luis Obispo.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreLexington Books
- Data di pubblicazione1995
- ISBN 10 0029055059
- ISBN 13 9780029055052
- RilegaturaCopertina rigida
- LinguaInglese
- Numero di pagine306
- Contatto del produttorenon disponibile
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Condizioni: quasi ottimoAncien livre de bibliothèque. Couverture...
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Simulated Test Marketing: Technology for Launching Successful New Products
Editore:
Simon and Schuster, 1994
ISBN 10: 0029055059
ISBN 13: 9780029055052
Antico o usato
Rilegato
Da: Ammareal, Morangis, Francia
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Bon. Ancien livre de bibliothèque. Couverture différente. Edition 1994. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Different cover. Edition 1994. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo C-744-007
Quantità: 1 disponibili
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Simulated Test Marketing: Technology for Launching Successful New Products.
Da: Brentwood Books, Kinnelon, NJ, U.S.A.
Valutazione del venditore 5 su 5 stelle
hardcover. Condizione: Used, like new. Book and jacket are like new, perfect condition. Published by Lexington Books, 306pp. **We provide professional service and individual attention to your order, daily shipments, and sturdy packaging. Codice articolo 62101
Quantità: 1 disponibili
Foto dell'editore
Simulated Test Marketing: Technology for Launching Successful New Products
Editore:
Lexington Books, 1994
ISBN 10: 0029055059
ISBN 13: 9780029055052
Antico o usato
Rilegato
Prima edizione
Da: Bayside Books of Maryland, IOBA, Sykesville, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hard Cover. Condizione: As New. Condizione sovraccoperta: As New. First Edition. Type: Review Copy As New, review copy with publisher's sheet laid in. 304 pp with chapter notes, bibliography and index. "[C]aptures in one volume everything an intelligent marketer needs to know about this powerful research technology: why it's important; what are the differences between simulated test marketing sytems; how to do a simple simulation; even the equations employed by researchers to make their forecasts.". Codice articolo 000300
Quantità: 1 disponibili
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Simulated Test Marketing: Technology for Launching Successful New Products
Da: Goodwill of Silicon Valley, SAN JOSE, CA, U.S.A.
Valutazione del venditore 4 su 5 stelle
Condizione: good. Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear. Codice articolo GWSVV.0029055059.G
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