Articoli correlati a Competitive Advantage

Competitive Advantage - Rilegato

Porter, Michael E.

 
9780029250907: Competitive Advantage

Sinossi

"Competitive Advantage" introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service. It is these activities from which competitive advantage ultimately stems. By showing how all the firm's activities can be examined in this integrated way, Porter provides a practical perspective on competitive strategy.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Product Description

Book by Michael E Porter

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.