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This innovative and exciting first edition combines the traditional proven marketing process of situation analysis, marketing planning and marketing implementation to introduce the enhanced speed, accuracy, and targetability of electronic marketing resources. This is the ideal guide for the marketing student to understand and integrate electronic resources into the learning process. The text builds on the intense interest surrounding the evolving field of Internet Marketing while recognising that the Internet is only one communication channel among many. Cases on the site objectives and development from innovative and high-recognition companies such as Bayer, IBM, and Disney, expose students to today's electronic marketing strategic and tactical environment. Features: * Cases on site development from innovative companies such as Pepsi, Dannon, Bayer, and Oracle expose students to today's electronic marketing and communications environment, enhancing interest and understanding. * "Vision" boxes on future issues such as ethics, cookies, caching sites, invisible trademarks, and other conceptual controversies reflect the text's timeliness and its authors' expertise. * Interview boxes with online strategists, artists, audio specialists, and war stories of both successes and failures among on line practitioners will bring home the ideas that are being presented in this book. * Key terms are defined and additional Internet resources are referenced as examples to reinforce the information being provided.
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Book by Reedy Joel Schullo Shauna Zimmerman Kenneth
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Condizioni: molto buonoVG in glossy illustrated wrappers...
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Electronic Marketing: Integrating Electronic Resources into the Marketing Process
Editore:
Harcourt College Pub, Orlando, Florida, U.S.A., 2000
ISBN 10: 0030211077
ISBN 13: 9780030211072
Antico o usato
Soft cover
Da: Books to Die For, The Woodlands, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Soft cover. Condizione: Very Good. VG in glossy illustrated wrappers, as published. Oversized, paperbound. 466 pp. Covers rubbed, curled, creased. Corners bumped, creased, curled, frayed. Spine square, tight, uncreased. Interior bright, clean. No marks. Nice reading/reference copy. Codice articolo 11051
Quantità: 1 disponibili
Foto dell'editore
Electronic Marketing: Integrating Electronic Resources into the Marketing Process (Dryden Press Series in Marketing)
Editore:
South-Western College Pub, 2000
ISBN 10: 0030211077
ISBN 13: 9780030211072
Antico o usato
Rilegato
Da: Mispah books, Redhill, SURRE, Regno Unito
Valutazione del venditore 4 su 5 stelle
Hardcover. Condizione: Like New. Like New. book. Codice articolo ERICA77300302110776
Quantità: 1 disponibili