Understanding Consumer Behavior: Marketing Lessons Learned from Understanding the Consumer Experience - Brossura

Tom, Gail

Brossura

ISBN 10: 0030321212 ISBN 13: 9780030321214

Casa editrice: South-Western Pub, 2000

Riassunto

Providing the reader with access into the mind of the consumer, Understanding Customer Behavior: Marketing Lessons Learned From Understanding the Consumer Experience serves as an ideal supplementary text for marketing and consumer behavior courses. This book provides interesting and entertaining examples, illustrations, and applications to highlight the psychological aspects of marketing. The text is highly accessible to the casual reader, with concentrated "Gold Nuggets" that summarize the major concepts and themes of each section. The book need not be read chapter by chapter. Instead, the unique organization of the content allows the readerâ s personal interests to guide his or her journey through the book. Understanding Customer Behavior is an interactive text that includes both a collection of Internet sites illustrating consumer behavior principles and Web exercises to help students grasp key concepts. A companion Web site provides additional links that include an online "Reading Room" and "Marketing Careers" Web page.

Su questo libro

Product Description

Book by Tom Gail

Dettagli dell?edizione

• Editore: South-Western Pub
• Data di pubblicazione: 2000
• ISBN 10: 0030321212
• ISBN 13: 9780030321214
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero di pagine: 144
• Contatto del produttore: non disponibile