Customer Behavior: A Managerial Perspective - Rilegato

Sheth, Jagdish N.; Mittal, Banwari

Rilegato

ISBN 10: 0030343364 ISBN 13: 9780030343360

Casa editrice: South-Western Pub, 2003

Riassunto

Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials in the text, producing a new text that is tailored specifically to upper level 4-year programs, or to graduate level programs. Its managerial approach focuses not only on the household consumer but also on the business customer market. This text goes beyond the conventional subject matter of consumer behavior textbooks, focusing not only on the role of customers as buyers, but also on their roles as users and payers.

Su questo libro

Product Description:

Book by Sheth Jagdish N Mittal Banwari

Su questa edizione

• Editore: South-Western Pub
• Data di pubblicazione: 2003
• ISBN 10: 0030343364
• ISBN 13: 9780030343360
• Rilegatura: Copertina rigida
• Numero edizione: 2
• Numero di pagine: 14