Blockbusters: The Five Keys to Developing Great New Products - Rilegato

Lynn, Gary S., Ph.D.; Reilly, Richard R.

 
9780060084738: Blockbusters: The Five Keys to Developing Great New Products
Rilegato
ISBN 10: 0060084731 ISBN 13: 9780060084738
Casa editrice: Harperbusiness, 2002

Sinossi

The authors present five key product development practices that have helped companies such as Colgate and Apple create popular products for the marketplace--Vision, Teamwork, Development, Knowledge, and Management Involvement.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sugli autori

Gary Lynn, Ph.D., is one of the leading scholars on new product development. Formerly a design engineer with high-security clearance at General Electric, he founded the Innovation Research Institute, a company that designed and launched new products in the medical field.

Richard Reilly, Ph.D., a nationally-recognized expert on individual and team assessment, was a research psychologist for Bell Laboratories and AT&T. Lynn and Reilly are professors at the Stevens Institute of Technology in Hoboken, New Jersey.

Dalla quarta di copertina

How Do Companies Create Blockbusters? Do They Know Secrets That Others Don't?

Great products are the lifeblood of great companies, yet approximately 60 percent of new products fail in the marketplace, after major investments and huge risks. Why? Gary Lynn and Richard Reilly now offer advice that will radically change the way new products are developed and launched: a plan for companies to survive -- and thrive -- in today's competitive and turbulent times. Blockbusters shares the results of a ten-year research study of more than 700 teams illustrated by the inside stories of nearly fifty of the most successful products ever launched -- true "blockbusters," familiar to consumers everywhere. These include Colgate's Total toothpaste (now the market leader after Crest dominated for thirty years!), the Iomega Zip Drive, the Handspring Visor, the PowerShot staple gun, the Polycom SoundStation conference phone, the Apple IIe computer, and many others.

Lynn and Reilly reveal and explain in detail the five keys to blockbuster success that companies ignore at their peril: the responsibilities of senior management, a compelling vision of the product, the role of prototyping, the collaboration of people under pressure, and the process of information exchange. In this book, the authors prove that without these crucial elements a blockbuster new product is virtually impossible!

Blockbusters uses both winning and losing case studies to explode established myths and to chart a course for implementing the surprising strategies of history-making development teams. A must for senior managers, entrepreneurs, and team leaders alike -- and for any reader curious about how great products are created -- this heavily researched and groundbreaking book promises to become a classic in the fields of product development and organizational renewal.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Harperbusiness
Data di pubblicazione
2002
Lingua
Inglese
ISBN 10 
0060084731
ISBN 13 
9780060084738
Rilegatura
Copertina rigida
Numero di pagine
256
Contatto del produttore
non disponibile
Persona responsabile
GS1 Slovakia
https://www.gs1sk.org

Nantersk� 23
Žilina
010 08
Repubblica Slovacca

Altre edizioni note dello stesso titolo

9780060084745: Blockbusters: The Five Keys To Developing Great New Products

Edizione in evidenza

ISBN 10:  006008474X ISBN 13:  9780060084745
Casa editrice: Harper Paperbacks, 2003
Brossura