Blockbusters: The Five Keys To Developing Great New Products - Brossura

Lynn, Gary S.

 
9780060084745: Blockbusters: The Five Keys To Developing Great New Products
Brossura
ISBN 10: 006008474X ISBN 13: 9780060084745
Casa editrice: Harper Paperbacks, 2003

Sinossi

What Makes a BLOCKBUSTER?

More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created.

Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible:

Compelling Product Vision • Product Improvisation • Information Exchange• Senior Management Commitment • Teamwork

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sugli autori

Gary Lynn, Ph.D., is one of the leading scholars on new product development. Formerly a design engineer with high-security clearance at General Electric, he founded the Innovation Research Institute, a company that designed and launched new products in the medical field.

Richard Reilly, Ph.D., a nationally-recognized expert on individual and team assessment, was a research psychologist for Bell Laboratories and AT&T. Lynn and Reilly are professors at the Stevens Institute of Technology in Hoboken, New Jersey.

Dalla quarta di copertina

What Makes a BLOCKBUSTER?

More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created.

Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible:

Compelling Product Vision • Product Improvisation • Information Exchange• Senior Management Commitment • Teamwork

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Harper Paperbacks
Data di pubblicazione
2003
Lingua
Inglese
ISBN 10 
006008474X
ISBN 13 
9780060084745
Rilegatura
Copertina flessibile
Numero di pagine
270
Contatto del produttore
Messaggerie Libri
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Assago Milano
20090
Italia

Altre edizioni note dello stesso titolo

9780060084738: Blockbusters: The Five Keys to Developing Great New Products

Edizione in evidenza

ISBN 10:  0060084731 ISBN 13:  9780060084738
Casa editrice: Harperbusiness, 2002
Rilegato