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Public Relations: Strategies and Tactics
Editore:
HarperCollins Publishers, 1988
ISBN 10: 0060401761
ISBN 13: 9780060401764
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Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.21. Codice articolo G0060401761I3N00
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Public relations. Strategies and tactics.
Editore:
New York, Cambridge: Harper & Row, 1986
ISBN 10: 0060401761
ISBN 13: 9780060401764
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Da: Fundus-Online GbR Borkert Schwarz Zerfaß, Berlin, Germania
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Condizione: Gut. XXVI, 645 S. Umschlag leicht berieben. Papierbedingt leicht gebräunt. - What Is Public Relations? -- Types of Public Relations Work -- History of Public Relations: The Evolving Functions -- Public Relations -- Departments and Firms -- The Individual in Public Relations -- Ethics -- Research -- Planning and Action -- Communication -- Evaluation -- Public Opinion and Persuasion -- Reaching the Audience -- Public Relations and the Law -- Corporations -- Public Affairs and Government -- International Public Relations -- Membership Organizations -- Social and Cultural Agencies -- Education -- Entertainment and Sports -- Public Relations and New Technologies -- Written Tactics -- Spoken Tactics -- Visual Tactics. ISBN 0060401761 Sprache: Englisch Gewicht in Gramm: 550 Originalhardcover mit Schutzumschlag. Codice articolo 1120771
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