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An economic revolution is transforming America: the New Mainstream. In this groundbreaking book, Guy Garcia explains how Americans will eat, work, play, learn, and spend money in the twenty-first century - and why any organization that ignores the lessons of the New Mainstream is doomed to fail.
Led by the growing statistical and buying power of blacks, Latinos, and Asians, the New Mainstream is a loose coalition of minorities who have been forced to forge their own identity in American culture - even as they use and consume goods and services targeted to the general public. This shift in consumer buying power is not only transforming how products are developed, marketed, and bought, it also illustrates that diversity is the driving force of American capitalism. As Garcia shows, The New Mainstream is both a wake-up call and a road map to this new economic reality.
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Informazioni sull?autore
Guy Garcia was a staff writer at Time magazine for thirteen years. The author of Skin Deep and Obsidian Sky, he is also the founding editor of the urban website TotalNewYork.com. More recently, he has worked on the development of AOL Latin America, AOL International, and AOL Music.
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An economic revolution is transforming America: the New Mainstream. In this groundbreaking book, Guy Garcia explains how Americans will eat, work, play, learn, and spend money in the twenty-first century—and why any organization that ignores the lessons of the New Mainstream is doomed to fail.
Led by the growing statistical and buying power of blacks, Latinos, and Asians, the New Mainstream is a loose coalition of minorities who have been forced to forge their own identity in American culture—even as they use and consume goods and services targeted to the general public. This shift in consumer buying power is not only transforming how products are developed, marketed, and bought, it also illustrates that diversity is the driving force of American capitalism. As Garcia shows, The New Mainstream is both a wake-up call and a road map to this new economic reality.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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The New Mainstream: How the Multicultural Consumer Is Transforming American Business
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Condizione: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Codice articolo M00060584661-V
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The New Mainstream: How the Multicultural Consumer Is Transforming American Business
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The New Mainstream : How the Multicultural Consumer Is Transforming American Business
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Condizione: Sehr gut. Zustand: Sehr gut | Seiten: 340 | Sprache: Englisch | Produktart: Bücher. Codice articolo 2460492/2
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The New Mainstream
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HarperCollins Publishers Inc, US, 2011
ISBN 10: 0060584661
ISBN 13: 9780060584665
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Paperback. Condizione: New. An economic revolution is transforming America: the New Mainstream. In this groundbreaking book, Guy Garcia explains how Americans will eat, work, play, learn, and spend money in the twenty-first century-and why any organization that ignores the lessons of the New Mainstream is doomed to fail. Led by the growing statistical and buying power of blacks, Latinos, and Asians, the New Mainstream is a loose coalition of minorities who have been forced to forge their own identity in American culture-even as they use and consume goods and services targeted to the general public. This shift in consumer buying power is not only transforming how products are developed, marketed, and bought, it also illustrates that diversity is the driving force of American capitalism. As Garcia shows, The New Mainstream is both a wake-up call and a road map to this new economic reality. Codice articolo LU-9780060584665
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The New Mainstream
Editore:
HarperCollins Publishers Inc, US, 2011
ISBN 10: 0060584661
ISBN 13: 9780060584665
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Da: Rarewaves USA United, OSWEGO, IL, U.S.A.
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Paperback. Condizione: New. An economic revolution is transforming America: the New Mainstream. In this groundbreaking book, Guy Garcia explains how Americans will eat, work, play, learn, and spend money in the twenty-first century-and why any organization that ignores the lessons of the New Mainstream is doomed to fail. Led by the growing statistical and buying power of blacks, Latinos, and Asians, the New Mainstream is a loose coalition of minorities who have been forced to forge their own identity in American culture-even as they use and consume goods and services targeted to the general public. This shift in consumer buying power is not only transforming how products are developed, marketed, and bought, it also illustrates that diversity is the driving force of American capitalism. As Garcia shows, The New Mainstream is both a wake-up call and a road map to this new economic reality. Codice articolo LU-9780060584665
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The New Mainstream
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HarperCollins Publishers Inc, US, 2011
ISBN 10: 0060584661
ISBN 13: 9780060584665
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Paperback. Condizione: New. An economic revolution is transforming America: the New Mainstream. In this groundbreaking book, Guy Garcia explains how Americans will eat, work, play, learn, and spend money in the twenty-first century-and why any organization that ignores the lessons of the New Mainstream is doomed to fail. Led by the growing statistical and buying power of blacks, Latinos, and Asians, the New Mainstream is a loose coalition of minorities who have been forced to forge their own identity in American culture-even as they use and consume goods and services targeted to the general public. This shift in consumer buying power is not only transforming how products are developed, marketed, and bought, it also illustrates that diversity is the driving force of American capitalism. As Garcia shows, The New Mainstream is both a wake-up call and a road map to this new economic reality. Codice articolo LU-9780060584665
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The New Mainstream: How the Multicultural Consumer Is Transforming American Business
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Condizione: New. In a monumental look at what comprises mainstream America, an award-winning author/journalist narrates the major cultural paradigm shift of our time, one that will dominate how America does business. Num Pages: 336 pages, black & white illustrations. BIC Classification: 1KBB; KJ. Category: (G) General (US: Trade). Dimension: 229 x 152 x 18. Weight in Grams: 453. . 2011. Reprint. Paperback. . . . . Codice articolo V9780060584665
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The New Mainstream: How the Multicultural Consumer Is Transforming American Business
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PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo IB-9780060584665
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The New Mainstream
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HarperCollins Publishers Inc, US, 2011
ISBN 10: 0060584661
ISBN 13: 9780060584665
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Da: Rarewaves.com USA, London, LONDO, Regno Unito
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Paperback. Condizione: New. An economic revolution is transforming America: the New Mainstream. In this groundbreaking book, Guy Garcia explains how Americans will eat, work, play, learn, and spend money in the twenty-first century-and why any organization that ignores the lessons of the New Mainstream is doomed to fail. Led by the growing statistical and buying power of blacks, Latinos, and Asians, the New Mainstream is a loose coalition of minorities who have been forced to forge their own identity in American culture-even as they use and consume goods and services targeted to the general public. This shift in consumer buying power is not only transforming how products are developed, marketed, and bought, it also illustrates that diversity is the driving force of American capitalism. As Garcia shows, The New Mainstream is both a wake-up call and a road map to this new economic reality. Codice articolo LU-9780060584665
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