A guide to effective business leadership as gleaned from the lessons taught to American military fighter pilots draws on the author's philosophies from his successful Afterburner Seminars and discusses how to apply corporate principles to promote individual excellence. By the author of Business Is Combat. Reprint.
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James D. Murphy is the CEO of Afterburner, Inc., a consulting firm he founded in 1996 after four years in sales management and eight years as an F-15 fighter pilot. Murphy is also the author of Business Is Combat, and lives in Atlanta, Georgia.
According to former Air Force pilot-turned-management guru James D. Murphy, businesses need to take a lesson from the American military's fighter pilots. While F-15s, F-16s and F/A-18s are the ultimate aerial combat machines, they are entirely dependent on the men and women who fly and maintain them. At Mach 2, the instrument panel is screaming out information, the horizon is a blur, the wingman is busy, the pilot's busy, the jet is hanging on the edge-and yet fighter pilots handle it routinely. It's not much different in today's fast-paced, unforgiving world of business. By analysing the work environment and attacking its centers of gravity in parallel, he shows how to use the Plan-Brief-Execute-Debrief-Win cycle to revolutionize chances for your business's success.
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