Curious to know just what happens behind the "employees only" doors of big companies, journalist Alex Frankel embarked on an undercover reporting project to find out how some of America's well-known companies win the hearts and minds of their retail and service employees. Frankel knew the only way to find answers was to go native.
During a two-year urban adventure through the world of commerce, Frankel applied for and was hired by a half-dozen companies: he proudly wore the brown uniform of the UPS driver, folded endless stacks of T-shirts at Gap, brewed espressos for the hordes at Starbucks, interviewed (but failed to get hired) at Whole Foods, enrolled in management training at Enterprise Rent-A-Car, and sold iPods at the Apple Store.
At the heart of Punching In lies Frankel's quest to find out how some of the giants of commerce turn thousands of average job applicants into loyal—even fanatical—workers. How do they identify and recruit workers who will best fit their companies? How do they indoctrinate employees into their corporate cultures and make them perfect messengers of their brands? Along the way Frankel pauses long enough to wonder why he is so often immune to corporate attempts to win employees over.
In this lively and entertaining narrative, Frankel takes readers on a personal journey into the land of front-line employees to discover why some workers are so eager to drink the corporate Kool-Aid and which companies know how to serve it up best.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
“I see Alex Frankel as the Jane Goodall of the modern Workplace jungle.” (Po Bronson, author of What Should I Do With My Life?)
“Like an intrepid anthropologist, Frankel immerses himself in self-contained commercial cultures and resurfaces to write with empathy and insight.” (Dan Gross, Newsweek columnist and author of Pop! Why Bubbles Are Great for the Economy)
“Insightful, personal, and funny. Frankel does the impossible―he gives corporate culture a soul.” (Rodney Rothman, author of Early Bird)
“Savor the reporting on offer...” (Wall Street Journal)
“A book that takes readers behind the scenes at some of the country’s best-known companies...” (Washington Post)
Alex FrankeL is a writer based in San Francisco. He has written about business culture and adventure for Wired, Fast Company, The New York Times Magazine, and Outside, and he is the author of Wordcraft: The Art of Turning Little Words into Big Business.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 3,58
In U.S.A.
Spese di spedizione:
EUR 5,37
In U.S.A.
Da: Bookmonger.Ltd, HILLSIDE, NJ, U.S.A.
Hardcover. Condizione: Very Good. *Slight tear in dust jacket*. Codice articolo mon0000605730
Quantità: 1 disponibili
Da: Once Upon A Time Books, Siloam Springs, AR, U.S.A.
hardcover. Condizione: Acceptable. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. Codice articolo mon0001159033
Quantità: 1 disponibili
Da: SecondSale, Montgomery, IL, U.S.A.
Condizione: Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00074896045
Quantità: 2 disponibili
Da: Wonder Book, Frederick, MD, U.S.A.
Condizione: Very Good. Very Good condition. Like New dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Codice articolo Q13O-00066
Quantità: 1 disponibili
Da: Wonder Book, Frederick, MD, U.S.A.
Condizione: Very Good. Very Good condition. Very Good dust jacket. With remainder mark. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp. Codice articolo Q21B-06626
Quantità: 1 disponibili
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Hardcover. Condizione: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 0.95. Codice articolo G0060849665I2N00
Quantità: 1 disponibili
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condizione: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 0.95. Codice articolo G0060849665I2N00
Quantità: 1 disponibili
Da: HPB-Diamond, Dallas, TX, U.S.A.
hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Codice articolo S_357738273
Quantità: 1 disponibili
Da: Better World Books, Mishawaka, IN, U.S.A.
Condizione: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo 39056129-75
Quantità: 1 disponibili
Da: Foggypaws, Sonoma, CA, U.S.A.
Hardcover. Condizione: Very Good. Hardcover in very good condition. All inside pages are in great shape. Minor shelf wear to the dust jacket. Codice articolo mon0000037042
Quantità: 1 disponibili