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Curious to know just what happens behind the "employees only" doors of big companies, journalist Alex Frankel embarked on an undercover reporting project to find out how some of America's well-known companies win the hearts and minds of their retail and service employees. Frankel knew the only way to find answers was to go native.
During a two-year urban adventure through the world of commerce, Frankel applied for and was hired by a half-dozen companies: he proudly wore the brown uniform of the UPS driver, folded endless stacks of T-shirts at Gap, brewed espressos for the hordes at Starbucks, interviewed (but failed to get hired) at Whole Foods, enrolled in management training at Enterprise Rent-A-Car, and sold iPods at the Apple Store.
At the heart of Punching In lies Frankel's quest to find out how some of the giants of commerce turn thousands of average job applicants into loyal—even fanatical—workers. How do they identify and recruit workers who will best fit their companies? How do they indoctrinate employees into their corporate cultures and make them perfect messengers of their brands? Along the way Frankel pauses long enough to wonder why he is so often immune to corporate attempts to win employees over.
In this lively and entertaining narrative, Frankel takes readers on a personal journey into the land of front-line employees to discover why some workers are so eager to drink the corporate Kool-Aid and which companies know how to serve it up best.
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Informazioni sull?autore
Alex FrankeL is a writer based in San Francisco. He has written about business culture and adventure for Wired, Fast Company, The New York Times Magazine, and Outside, and he is the author of Wordcraft: The Art of Turning Little Words into Big Business.
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Punching In: The Unauthorized Adventures of a Front-Line Employee
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Punching In: The Unauthorized Adventures of a Front-Line Employee
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Harper Business (edition First Edition), 2007
ISBN 10: 0060849665
ISBN 13: 9780060849665
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Punching In: The Unauthorized Adventures of a Front-Line Employee
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hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Codice articolo S_357738273
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Hardcover. Condizione: Good. Condizione sovraccoperta: Good. An investigative journalist documents his experiences of working for some of America's highest-profile retailers, including UPS, the Gap, and Starbucks, a venture during which he learned how each company strives to transform everyday employees into a loyal and dedicated workforce. Former library book. Mylar protector included. Solid binding. Moderate edgewear on the boards. Moderate shelf wear. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Ex-Library. Codice articolo 123764442
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Punching In : The Unauthorized Adventures of a Front-Line Employee
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HarperCollins Publishers, 2007
ISBN 10: 0060849665
ISBN 13: 9780060849665
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Da: Better World Books, Mishawaka, IN, U.S.A.
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Punching In: The Unauthorized Adventures of a Front-Line Employee
Da: HPB Inc., Dallas, TX, U.S.A.
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hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Codice articolo S_448103630
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Punching In: The Unauthorized Adventures of a Front-Line Employee
Editore:
Harper Business, 2007
ISBN 10: 0060849665
ISBN 13: 9780060849665
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Prima edizione
Da: SELG Inc. Booksellers, New York, NY, U.S.A.
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Hardcover. Condizione: Fine. Condizione sovraccoperta: Fine. First Edition. Hardcover with dust jacket. Stated First Edition. 1st printing (complete number line). Appears unread. No markings. Fast shipping from NYC! Codice articolo 05262025913
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