Punk Marketing: Get Off Your Ass and Join the Revolution - Brossura

Laermer, Richard; Simmons, Mark

Brossura

ISBN 10: 0061151114 ISBN 13: 9780061151118

Casa editrice: Harperbusiness, 2009

Riassunto

Based on a premise that customers widely influence the economy using such tools as iPods and BlackBerries, a guide for marketing enthusiasts invites creative readers to overthrow outdated marketing methods while taking advantage of how today's customers directly interact with brands. 10,000 first printing. Reprint.

Su questo libro

Recensione:

Expertly explains why, in today’s day and age, “marketing must be both brave and intelligent to succeed.” (Website Magazine)

“This should be required reading for all marketing and advertising people who still think that the world hasn’t changed much” (Technorati)

“A manifesto for anyone looking to break away from old methods and dropkick their sales campaign into the new millennium.” (Manage Smarter Magazine)

“Cutting edge marketing strategies.... Outrageous book format.” (History in the Making)

L'autore:

Richard Laermer is CEO of RLM PR (RLMpr.com). A renowned speaker, he is author of seven books such as the bestseller Full Frontal PR and 2011: Trendspotting. He hosts Taking Care of Business on TLC and is a commentator on CNNMoney.com. He lives in New York—and on tons of airplanes.

Mark Simmons has twenty years of marketing experience and has worked at the groundbreaking agency Crispin Porter + Bogusky. He is now a full-time consultant and lives in Santa Monica, California.

Su questa edizione

• Editore: Harperbusiness
• Data di pubblicazione: 2009
• ISBN 10: 0061151114
• ISBN 13: 9780061151118
• Rilegatura: Copertina flessibile
• Numero di pagine: 225