Mad Men Unbuttoned: A Romp Through 1960s America - Brossura

Vargas-Cooper, Natasha

 
9780061991004: Mad Men Unbuttoned: A Romp Through 1960s America

Sinossi

A journalist and obsessive fan of television's Mad Men analyzes and discusses the context and social history of cultural artifacts featured in the show that capture the historical themes of the mid-century, including ads, paintings, politics and social mores. Original. 45,000 first printing.

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Informazioni sull?autore

After graduating from UCLA with a BA in history and working as a union organizer in L.A. and Washington, D.C., for a number of years, Natasha Vargas-Cooper began her writing career as a film critic for E! Entertainment. Her reporting, essays, and interviews have appeared in print and Web publications ranging from the Daily Beast, New York magazine, BlackBook, Gawker, and Interview. She is currently the Los Angeles correspondent for The Awl.

Dalla quarta di copertina

Mad Men Unbuttoned, footnotes to the show and the era, including these fascinating tidbits:

  • Don Draper's character is based on the real-life Draper Daniels, protégé of Leo Burnett who started off as a copywriter and rose to creative director, eventually heading the team that launched the Marlboro Man.
  • The iconic "Think Small" Volkswagen ad positioned the Beetle as an ugly but well-made car—a revolt against excess. Not only did unit sales top 500,000 cars a year, but the campaign succeeded in junking all the rules of car advertising.
  • When barred from visiting Disneyland on a trip to the United States, Soviet premier Nikita Khrushchev threw a tantrum and left Los Angeles in a huff the very next day.
  • The Group by Mary McCarthy, the novel Betty Draper is seen reading in the bathtub, transformed the way women viewed love, sex, and marriage.
  • In 1947 Christian Dior showcased its revolutionary New Look line. Betty, Peggy, and the rest of the steno pool at Sterling-Cooper can be seen sporting the sloping shoulders, hourglass silhouettes, and billowing skirts of the New Look style.

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