What Would Google Do? - Brossura

Jeff Jarvis

Brossura

ISBN 10: 0062063359 ISBN 13: 9780062063359

Casa editrice: Harper Collins, New York, 2010

Riassunto

"Eye-opening, thought-provoking, and enlightening." -USA Today "An indispensable guide to the business logic of the networked era." -Clay Shirky, author of Here Comes Everybody "A stimulating exercise in thinking really, really big." -San Jose Mercury News What Would Google Do? is an indispensable manual for survival and success in today's internet-driven marketplace. By "reverse engineering the fastest growing company in the history of the world," author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web's most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.

Su questo libro

Recensione:

Google is not just a company, it is an entirely new way of thinking about understanding who we are and what we want. Jarvis has done something really important: extend that approach to business and culture, revealing just how revolutionary it is. (Chris Anderson, Author of The Long Tail Chris Anderson, author of The Long Tail)

[Jarvis's] observations are worth reading....We're never going to unplug the Internet, so read this book with the long view in mind. Mr. Jarvis's rules don't all apply to you, but they're all true enough for someone. (Wall Street Journal)

What Would Google Do? is an exceptional book that captures the massive changes the internet is effecting in our culture, in marketing, and in advertising. (Craig Newmark, Founder of craigslist)

L'autore:

Jeff Jarvis is the proprietor of one of the Web's most popular and respected blogs about media, Buzzmachine.com. He also writes the new media column for the Guardian in London. He was named one of 100 worldwide media leaders by the World Economic Forum at Davos in 2007 and 2008, and he was the creator and founding editor of Entertainment Weekly magazine.

Su questa edizione

• Editore: Harper Collins, New York
• Data di pubblicazione: 2010
• ISBN 10: 0062063359
• ISBN 13: 9780062063359
• Rilegatura: Copertina flessibile
• Numero di pagine: 257