Articoli correlati a The Dynamics of Mass Communication

The Dynamics of Mass Communication - Brossura

Dominick, Joseph R.

 
9780070178052: The Dynamics of Mass Communication
Brossura
ISBN 10: 0070178054 ISBN 13: 9780070178052
Casa editrice: McGraw-Hill Inc.,US, 1993

Sinossi

An introduction to mass communication, this text provides a comprehensive, provocative discussion of the many facets of the media. In its analysis of the theory, history, structure, ethics, and regulations of the media, it presents thorough coverage of the complex issues facing the major media today. The interpendence of the media is emphasized providing substantial food for critical thought given the increasing difficulty of separating film and television, radio and the recording business, popular novels and motion pictures, contemporary news events and made-for-TV films. There is updated analysis of future technologies in chapter 23, "Mass Media in the Future", with a new cultural/critical perspective and updated examples and research are included throughout the book. The new edition features expanded coverage of foreign ownership and international communication and it maintains the informal, conversational, even entertaining writing style which has become the hallmark of Dominick's books. Also available are an instructor's manual (0-07-017806-2) and CTBs for both IBM PC 5.25" (0-07-832656-7) and Macintosh (0-07-832655-9).

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Product Description

Book by Dominick Joseph R

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Editore
McGraw-Hill Inc.,US
Data di pubblicazione
1993
Lingua
Inglese
ISBN 10 
0070178054
ISBN 13 
9780070178052
Rilegatura
Copertina flessibile
Numero edizione
4
Numero di pagine
624
Contatto del produttore
non disponibile
Persona responsabile
non disponibile