Management Commmunication: Principles and Practice - Brossura

Hattersley, Michael; McJannet, Linda

Brossura

ISBN 10: 0070270414 ISBN 13: 9780070270411

Casa editrice: McGraw Hill Higher Education, 1996

Riassunto

Designed for the growing number of management communication courses at the MBA and Executive Education level, this text and casebook includes essential coverage of the principles of effective writing and speaking and aims to help the reader master the full range of skills required of a successful manager. Most of the eighteen end-of-chapter case studies were developed at Harvard Business School where Mr. Hattersley headed the Management Communication course for eight years. The cases put the reader in the role of decision maker and communicator in actual business situations. Five additional (or alternative) cases appear at the end of the book. While the text emphasizes in a simple, direct style, the enduring practical communication skills every manager needs to master, it also includes full chapters on electronic communication, corporate ethics, audience analysis, meeting management, giving and receiving feedback, choosing media, style and tone, intercultural communication, and business and the press. The two concluding chapters provide two style manuals, the first on writing and the second on speaking, through the use of graphics and group presentations. Each is designed to be cross-referenced throughout the course and serve as a valuable resource for readers to refer to throughout their careers.

Su questo libro

Product Description

Book by Hattersley Michael E McJannet Linda M

Dettagli dell'edizione

• Editore: McGraw Hill Higher Education
• Data di pubblicazione: 1996
• Lingua: Inglese
• ISBN 10: 0070270414
• ISBN 13: 9780070270411
• Rilegatura: Copertina flessibile
• Numero di pagine: 336
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile