Strategy Game: An Interactive Business Game Where You Make or Break the Company - Rilegato

Hickman, Craig R.

Rilegato

ISBN 10: 0070287244 ISBN 13: 9780070287242

Casa editrice: McGraw-Hill Inc.,US, 1993

Riassunto

This work on business strategy centres around the task given to the reader to revitalize MedTech, a troubled $150 million company, within five years. The reader is challenged, chapter by chapter, to hammer out the tough sequence of choices that a chief executive must make. The fictional result is the life or death of MedTech; the real-world result is an interactive business adventure that turns managers and employees at all levels into better strategists and decision-makers. The fun of "Strategy Game" lies in its "what if" approach, with each option branching into a myriad of instructive paths. For example, at the end of Chapter One, readers must make their first critical decision: should MedTech focus on developing new products or should it spend more to market and sell existing products? The company's key managers are bitterly divided in their opinions, but like real CEOs, the reader must decide - and face new consequences that demand further analysis and action. In the end, there are 33 different "endings" ranging from triumph to disaster. Readers can "play" the book again and again to explore the outcomes of different strategic choices. On one level, "The Strategy Game" is a suspenseful thriller with the reader as the main character. On another level, it teaches fundamental and sophisticated truths about business - from competitors' moves and industry changes to leading-edge practices and management styles, to customer demands and product breakthroughs.

Dettagli dell'edizione

• Editore: McGraw-Hill Inc.,US
• Data di pubblicazione: 1993
• Lingua: Inglese
• ISBN 10: 0070287244
• ISBN 13: 9780070287242
• Rilegatura: Copertina rigida
• Numero di pagine: 256
• Contatto del produttore: non disponibile
• Persona responsabile: Ufficio Anagrafiche Messaggerie; 0039 0245774342; ufficio.anagrafiche@meli.it; ; Via Verdi, 8.; Assago Milano; 20090; Italia