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Demonstrates basic steps in using a computerized database to focus advertising on prime prospects, and explains how to make advertising more cost-effective
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Book by Rapp Stan Collins Thomas L
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The New Maximarketing
Editore:
McGraw-Hill Education - Europe, 1996
ISBN 10: 007052033X
ISBN 13: 9780070520332
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Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Hardback. Condizione: Good. This guide is intended to be of use to marketers and advertisers in manufacturing, service firms, retail and direct marketing. It demonstrates how to: examine and maximize every step in the marketing process; reach customers directly; and seize competitive advantage. Codice articolo 00102963044
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Foto dell'editore
The New Maximarketing
Editore:
McGraw-Hill Education - Europe, 1996
ISBN 10: 007052033X
ISBN 13: 9780070520332
Antico o usato
Rilegato
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardback. Condizione: Very Good. This guide is intended to be of use to marketers and advertisers in manufacturing, service firms, retail and direct marketing. It demonstrates how to: examine and maximize every step in the marketing process; reach customers directly; and seize competitive advantage. Codice articolo 00096586090
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The New Maximarketing
Da: Greenworld Books, Arlington, TX, U.S.A.
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Condizione: like_new. Fast Free Shipping â" Excellent condition book with clean cover and pages. Barely handled, with minimal wear. An outstanding copy, close to enjoy! Codice articolo GWV.007052033X.LN
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The New Maximarketing
Da: ZBK Books, Carlstadt, NJ, U.S.A.
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Condizione: very_good. Fast & Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Codice articolo ZWV.007052033X.VG
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The New Maximarketing
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McGraw-Hill (edition 2nd), 1995
ISBN 10: 007052033X
ISBN 13: 9780070520332
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Da: BooksRun, Philadelphia, PA, U.S.A.
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Hardcover. Condizione: Fair. 2nd. With dust jacket. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Codice articolo 007052033X-7-1-29
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The New Maximarketing : The New Direction in Advertising, Promotion, and Marketing Strategy
Editore:
McGraw-Hill Education, 1995
ISBN 10: 007052033X
ISBN 13: 9780070520332
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Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 3092831-6
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Foto dell'editore
The New Maximarketing : The New Direction in Advertising, Promotion, and Marketing Strategy
Editore:
McGraw-Hill Education, 1995
ISBN 10: 007052033X
ISBN 13: 9780070520332
Antico o usato
Rilegato
Da: Better World Books: West, Reno, NV, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 39024767-6
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Foto dell'editore
The New Maximarketing
Editore:
McGraw-Hill Education - Europe, 1996
ISBN 10: 007052033X
ISBN 13: 9780070520332
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Rilegato
Da: World of Books Inc, Montgomery, IL, U.S.A.
Valutazione del venditore 4 su 5 stelle
Hardback. Condizione: Good. This guide is intended to be of use to marketers and advertisers in manufacturing, service firms, retail and direct marketing. It demonstrates how to: examine and maximize every step in the marketing process; reach customers directly; and seize competitive advantage. Codice articolo CIN007052033XG
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EUR 6,72
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Foto dell'editore
The New Maximarketing
Editore:
McGraw-Hill Education - Europe, 1996
ISBN 10: 007052033X
ISBN 13: 9780070520332
Antico o usato
Rilegato
Da: World of Books Inc, Montgomery, IL, U.S.A.
Valutazione del venditore 4 su 5 stelle
Hardback. Condizione: Very Good. This guide is intended to be of use to marketers and advertisers in manufacturing, service firms, retail and direct marketing. It demonstrates how to: examine and maximize every step in the marketing process; reach customers directly; and seize competitive advantage. Codice articolo CIN007052033XVG
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EUR 6,72
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The New Maximarketing
Da: Lady Lisa's Bookshop, Chester, Regno Unito
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Used: Acceptable. The new MaxiMarketing-set to revolutionize marketing all over again. MaxiMarketing was the most influential marketing breakthrough of the 80's and the groundbreaking book was a huge best-seller in 11 languages. Now, in The New MaxiMarketing, marketing legends Stan Rapp and Thomas L. Collins rethink and refine their original concept of one-to-one marketing for the 90's, showing you what works and what doesn't in today's Information Economy-the secrets of successful marketing in cyberspace-new one-to-one marketing strategies-the pros and cons of marketing on Internet s-how to use CD-ROMs, electronic couponing, videotapes-by-mail, Faxback, and new applications of traditional media-how to target the right prospects-how to avoid pitfalls of no-brain advertising-and much more. You also get a completely revised version of the universal MaxiMarketing model, with updated case histories of the new Maximarketing in action. 0-07-052033-X. Hardback with dustjacket - 1995 - good condition - - used books, secondhand books, for sale, out of print books, hard to find books, second-hand books, college books, student books, nonfiction, first editions, exlibrary books sold, signed copies, non-fiction books delivered world wide. Isbn 007052033X. Codice articolo 12906
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