Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors - Rilegato
Sinossi
Since 1993, thousands of readers have turned to Michel Robert's book "Strategy Pure and Simple". Now he returns with a proven strategy to create and launch new products - the lifeblood of any business. Drawing on ten years of research into successful product development, the author goes beyond tips and techniques to provide a unique process of product innovation that encompasses four key steps: search, assessment, development, and pursuit. Filled with anecdotes, case histories, and a rich assortment of real-life lessons from innovators like 3M and Honda, this guide puts a revitalized future within the reach of every organization.
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Informazioni sull?autore
Michel Robert is founder and president of Decision Processes International, Inc., an internationally known consulting firm with 40 partners in 15 countries. His clients include such major companies as Caterpillar, 3M, and GATX. A noted speaker, he has written articles in numerous business magazines and journals, including Forbes, Barron's, Harvard Business Review, Fortune, The Wall Street Journal, Time and Business Week. He is the author of Strategy Pure & Simple, Product Innovation Strategy Pure & Simple, and Strategy Pure & Simple II. Robert lives in Westport, CT.
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Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors
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Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors
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Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00072852924
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Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors
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McGraw-Hill, 1995
ISBN 10: 0070531323
ISBN 13: 9780070531321
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Product Innovation Strategy, Pure and Simple : How Winning Companies Outpace Their Competitors
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McGraw-Hill Companies, The, 1995
ISBN 10: 0070531323
ISBN 13: 9780070531321
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Product Innovation Strategy, Pure and Simple : How Winning Companies Outpace Their Competitors
Editore:
McGraw-Hill Companies, The, 1995
ISBN 10: 0070531323
ISBN 13: 9780070531321
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Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors
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Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors
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Hardcover. Condizione: Very Good. Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780070531321
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Product Innovation Strategy, Pure and Simple : How Winning Companies Outpace Their Competitors
Editore:
McGraw-Hill Companies, The, 1995
ISBN 10: 0070531323
ISBN 13: 9780070531321
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Condizione: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 41092146-75
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Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors
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Hardcover. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780070531321
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