Managing New Technology Development - Rilegato

Souder, William; Sherman, J.

 
9780070597488: Managing New Technology Development

Sinossi

Advises how to move a new-technology product through its entire life cycle of development from the generation of a viable idea to the launching into the market place. Among the steps are conceptualizing new products and technologies, defining the market, organizing for innovation, and managing the people and process. Annotation copyright Book News, Inc. Portland, Or.

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McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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