Articoli correlati a Positioning: The Battle for Your Mind
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Book by Ries Al Trout Jack
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Positioning: The Battle for Your Mind
Editore:
McGraw-Hill Companies, 1980
ISBN 10: 0070652635
ISBN 13: 9780070652637
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Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Condizione: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00099332341
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Positioning: The battle for your mind
Da: Orion Tech, Kingwood, TX, U.S.A.
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Hardcover. Condizione: Fair. Codice articolo 0070652635-4-18817076
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Positioning: The Battle for Your Mind
Editore:
McGraw Hill Higher Education (edition ), 1980
ISBN 10: 0070652635
ISBN 13: 9780070652637
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Da: BooksRun, Philadelphia, PA, U.S.A.
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Hardcover. Condizione: Fair. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Codice articolo 0070652635-7-1
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Positioning : The Battle for Your Mind
Editore:
McGraw-Hill Education, 1980
ISBN 10: 0070652635
ISBN 13: 9780070652637
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Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 4724006-6
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Positioning : The Battle for Your Mind
Editore:
McGraw-Hill Education, 1980
ISBN 10: 0070652635
ISBN 13: 9780070652637
Antico o usato
Rilegato
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 3094097-6
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Positioning: The Battle for Your Mind
Editore:
McGraw-Hill Education - Europe, 1981
ISBN 10: 0070652635
ISBN 13: 9780070652637
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Da: World of Books Inc, Montgomery, IL, U.S.A.
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Hardback. Condizione: Fair. .Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning.--David Bohnett, Chairman and Founder of GeoCities One of the most important communication books I've ever read. I recommend it highly!--Spencer Johnson, MD, co-author of The One Minute Manager It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of advertisers the book that forever changed the way advertising is done. The 20th Anniversary Edition features commentary from the authors that offers fresh insight into why positioning a product in a prospective customer's mind is still the most important strategy in business. Ries and Trout look back over two decades of campaigns, offering penetrating analyses of some of the most phenomenal successes and unbelievable failures in advertising history. The first book to deal with the problems of communicating to a skeptical, over-communicated public, Positioning describes a revolutionary approach to creating a position in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, Ries and Trout explain how to position an industry leader so that it gets into people's minds and stays there, how to position a follower so that it can occupy a space not claimed by the leader, and how to avoid letting a second product ride on the coattails of an established one. Codice articolo CIN0070652635A
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Positioning: The Battle for Your Mind
Editore:
McGraw Hill Higher Education, 1980
ISBN 10: 0070652635
ISBN 13: 9780070652637
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Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Hardcover. Condizione: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0070652635I5N00
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Positioning : The Battle for Your Mind
Editore:
McGraw-Hill Education - Euro, 1981
ISBN 10: 0070652635
ISBN 13: 9780070652637
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Da: Robinson Street Books, IOBA, Binghamton, NY, U.S.A.
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Trade Paperbac. Condizione: Used: Very good. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDReference Books; Very good trade paperback; tips bumped; clean pages; prompt shipping with tracking. Codice articolo Bing605NP064
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Positioning: The Battle for Your Mind
Editore:
McGraw-Hill book Company, 1981
ISBN 10: 0070652635
ISBN 13: 9780070652637
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Prima edizione
Da: Chapter 1, Johannesburg, GAU, Sudafrica
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Hardcover. Condizione: Very Good. Condizione sovraccoperta: Poor. First Edition. Heavy book may require extra postage unless posted within South Africa. Publication of 246 pages. The dust jacket is worn. The boards are in good condition. Internally the pages are clean and complete. Tightly bound and presented in cellophane. The binding is excellent. GK. Our orders are shipped using tracked courier delivery services. Codice articolo 6reid
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Positioning: The Battle for Your Mind
Editore:
McGraw Hill Higher Education, 1980
ISBN 10: 0070652635
ISBN 13: 9780070652637
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Rilegato
Prima edizione
Da: Southampton Books, Sag Harbor, NY, U.S.A.
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Hardcover. Condizione: Very Good. First Edition. First Edition, First Printing. Published by McGraw Hill Higher Education, 1980. Octavo. Hardcover. Book is very good. Dust jacket is very good. Codice articolo 505871
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