Articoli correlati a Broadcast Writing: Principles and Practices
Sinossi
Broadcast Writing is a well-received, successful text that has been recommended by the Broadcast Educators Association in its suggested syllabus for courses covering all areas of writing for broadcast including: script writing, news writing and copywriting. The second edition contains expanded material on ethics and careers and has been redesigned so that sample scripts and storyboards will be easier for students to read and comprehend.
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Descrizione del libro
This book is a revision of the successful and well-received first edition that offered coverage of all areas of broadcast writing, including newswriting, scriptwriting, and copywriting. Already highly recommended by the Broadcast Educators Association, this edition builds on that success to bring readers even stronger coverage of broadcast writing. This edition offers more material on ethics and careers, and parts of the book is redesigned to increase clarity of such things as sample scripts and storyboards--making them easier to be read and understood.
Contenuti
PART ONE: GETTING READY TO WRITE
1. Creative Preparation
2. Broadcast Communication
PART TWO: PRINCIPLES
3. Aural Style
4. Writing and Production
5. Script Mechanics
6. Program Structure
7. Handling Sound
8. Handling Visuals
PART THREE: SPONSORS, PURPOSES, AUDIENCES: THE BUSINESS OF BROADCASTING
9. Sponsors and Their Purposes: Persuasion
10. Audiences and Their Expectations
PART FOUR: PRACTICE
11. Commercials and Other Announcements
12. News
13. Talk, Interview and Discussion Programs
14. Documentary Programs
15. Corporate/Instructional Programs
16. Dramatic Programs
PART FIVE: OTHER PROGRAM TYPES
17. Legal and Ethical Considerations for the Broadcast Writer
INDEX
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Broadcast Writing: Principles and Practices
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McGraw-Hill Humanities/Social Sciences/Languages, 1994
ISBN 10: 0070680310
ISBN 13: 9780070680319
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McGraw-Hill Humanities/Social Sciences/Languages, 1994
ISBN 10: 0070680310
ISBN 13: 9780070680319
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Broadcast Writing: Principles and Practices
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McGraw-Hill Humanities/Social Sc, 1994
ISBN 10: 0070680310
ISBN 13: 9780070680319
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Broadcast Writing: Principles and Practices
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McGraw-Hill Humanities/Social Sciences/Languages, 1994
ISBN 10: 0070680310
ISBN 13: 9780070680319
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McGraw-Hill Humanities/Social Sciences/Languages, 1994
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ISBN 13: 9780070680319
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