Broadcast Writing: Principles and Practices - Rilegato

Walters, Roger L

 
9780070680319: Broadcast Writing: Principles and Practices
Rilegato
ISBN 10: 0070680310 ISBN 13: 9780070680319
Casa editrice: McGraw-Hill Higher Education, 1994

Sinossi

Broadcast Writing is a well-received, successful text that has been recommended by the Broadcast Educators Association in its suggested syllabus for courses covering all areas of writing for broadcast including: script writing, news writing and copywriting. The second edition contains expanded material on ethics and careers and has been redesigned so that sample scripts and storyboards will be easier for students to read and comprehend.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Descrizione del libro

This book is a revision of the successful and well-received first edition that offered coverage of all areas of broadcast writing, including newswriting, scriptwriting, and copywriting. Already highly recommended by the Broadcast Educators Association, this edition builds on that success to bring readers even stronger coverage of broadcast writing. This edition offers more material on ethics and careers, and parts of the book is redesigned to increase clarity of such things as sample scripts and storyboards--making them easier to be read and understood.

Contenuti

PART ONE: GETTING READY TO WRITE

1. Creative Preparation

2. Broadcast Communication

PART TWO: PRINCIPLES

3. Aural Style

4. Writing and Production

5. Script Mechanics

6. Program Structure

7. Handling Sound

8. Handling Visuals

PART THREE: SPONSORS, PURPOSES, AUDIENCES: THE BUSINESS OF BROADCASTING

9. Sponsors and Their Purposes: Persuasion

10. Audiences and Their Expectations

PART FOUR: PRACTICE

11. Commercials and Other Announcements

12. News

13. Talk, Interview and Discussion Programs

14. Documentary Programs

15. Corporate/Instructional Programs

16. Dramatic Programs

PART FIVE: OTHER PROGRAM TYPES

17. Legal and Ethical Considerations for the Broadcast Writer

INDEX

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
McGraw-Hill Higher Education
Data di pubblicazione
1994
Lingua
Inglese
ISBN 10 
0070680310
ISBN 13 
9780070680319
Rilegatura
Copertina rigida
Numero edizione
2
Numero di pagine
592
Contatto del produttore
non disponibile
Persona responsabile
non disponibile

Altre edizioni note dello stesso titolo

9780394330891: Broadcast Writing: Principles and Practice

Edizione in evidenza

ISBN 10:  0394330897 ISBN 13:  9780394330891
Brossura