Strategic Management: Creating Competitive Advantages - Brossura

Dess, Gregory G; Lumpkin, G.T. (Tom); Eisner, Alan

Brossura

ISBN 10: 0071100709 ISBN 13: 9780071100700

Casa editrice: McGraw-Hill Higher Education, 2009

Riassunto

Strategic Management: Creating Competitive Advantages, Fifth Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.

Dettagli dell'edizione

• Editore: McGraw-Hill Higher Education
• Data di pubblicazione: 2009
• Lingua: Inglese
• ISBN 10: 0071100709
• ISBN 13: 9780071100700
• Rilegatura: Copertina flessibile
• Numero edizione: 5
• Numero di pagine: 576
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile