Public Relations Writing: The Essentials of Style and Format (NAI) - Brossura

Bivins, Thomas

Brossura

ISBN 10: 0071101837 ISBN 13: 9780071101837

Casa editrice: McGraw-Hill Education, 2007

Riassunto

This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.

Su questo libro

Contenuti:

1: WRITING FOR PUBLIC RELATIONS
2: PLANNING AND RESEARCH
3: CHOOSING THE RIGHT MESSAGE AND MEDIUM
4: MEDIA RELATIONS AND PLACEMENT
5: DESIGN, PRINTING, AND DESKTOP PUBLISHING
6: NEWS RELEASES AND BACKGROUNDERS
7: NEWSLETTERS, MAGAZINES, AND FEATURE WRITING
8: BROCHURES AND OTHER INFORMATIONAL PIECES
9: ANNUAL & SOCIAL RESPONSIBILITY REPORTS
10: PRINT ADVERTISING
11: TELEVISION AND RADIO
12: SPEECHES AND PRESENTATIONS
13: COMPUTER WRITING AND THE INTERNET
14: ETHICAL AND LEGAL ISSUES IN PUBLIC RELATIONS WRITING

Su questa edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 2007
• ISBN 10: 0071101837
• ISBN 13: 9780071101837
• Rilegatura: Copertina flessibile
• Numero edizione: 6
• Numero di pagine: 395