BUS COMMUN AT WORK STUDENT ED - Brossura

Satterwhite, Marilyn; Olson-Sutton, Judith

Brossura

ISBN 10: 0071107401 ISBN 13: 9780071107402

Casa editrice: McGraw-Hill Education, 2006

Riassunto

BCW/3 is a very practical, hands-on text-workbook to help students learn how to write the types of communication that they are most apt to experience on the job. Each chapter is an independent unit that allows the teacher the flexibility of covering most chapters in any order. This flexibility allows the teacher to customize the course to meet the needs of individual classes. Many chapters are easily broken into units so teachers can cover just the units they want. The book is full of examples of letters, memos, etc. so students can actually see the application of the principles covered in the book. A Web site for this book provides supplemental learning exercises. Although the main focus of the book is written communication, a chapter on listening and making a presentation is now included.

This text provides the "basics" for communicating effectively in business, including writing, listening, and speaking. The ability to communicate effectively is essential for anyone and for any organization wanting to be successful. In addition, communication skill is a "life skill." There continues to be an increasing awareness in education as well as business of the need for improvement of these skills in individuals. From personal experiences working with hundreds of students and with business people for many years, I was very aware of the critical need for the improvement and enhancement of these skills―the authors felt that their experiences provided them with valuable insights that would be beneficial to share with others. With easy-to-read and comprehend material, concrete examples, and meaningful applications and exercises, Business Communication at Work is designed to help students develop and apply those essential skills needed to be successful.

Su questo libro

Contenuti

Unit 1
1: Setting the Stage for Effective Communication
2: Choosing the Right Words
3: Developing Sentences and Paragraphs

Unit 2
4: Developing Listening and Speaking Skills
5: Planning and Organizing Business Messages
6: Using Technology to Improve Communication
7: Formatting Business Messages

Unit 3
8: Goodwill Principles and Goodwill Messages
9: Messages for Inquiries and Requests
10: Claim and Adjustment Messages
11: Persuasive Messages
12: Order, Credit, and Collection Messages

Unit 4
13: Developing Memos and Memo Reports
14: Creating Press Releases, Newsletters, and Letters to Public Officials
15: Constructing and Presenting Reports
16: Preparing Meeting Communications

Unit 5
17: Conducting the Job Search
18: Selling Yourself to Employers

Dettagli dell'edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 2006
• Lingua: Inglese
• ISBN 10: 0071107401
• ISBN 13: 9780071107402
• Rilegatura: Copertina flessibile
• Numero edizione: 3
• Numero di pagine: 522
• Contatto del produttore: non disponibile
• Persona responsabile: Ufficio Anagrafiche Messaggerie; 0039 0245774342; ufficio.anagrafiche@meli.it; ; Via Verdi, 8.; Assago Milano; 20090; Italia