ISE MP STRATEGIC MANAGEMENT W/PCC/BW SUB - Brossura

PEARCE

 
9780071109130: ISE MP STRATEGIC MANAGEMENT W/PCC/BW SUB
Brossura
ISBN 10: 0071109137 ISBN 13: 9780071109130
Casa editrice: McGraw-Hill Education, 2006

Sinossi

Strategic Management

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Contenuti

PART ONE Overview of Strategic Management
1 Strategic Management

PART TWO Strategy Formulation
2 Defining the Company’s Mission and Social Responsibility
3 Corporate Social Responsibility and Business Ethics
4 The External Environment
5 The Global Environment
6 Internal Analysis
7 Long-Term Objectives and Strategies
8 Strategic Analysis and Choice in Single- or Dominant-Product Businesses: Building Sustainable Competitive Advantages
9 Strategic Analysis and Choice in the Multibusiness Company: Rationalizing Diversification and Building Shareholder Value

PART THREE Strategy Implementation, Control, and Innovation
10 Implementing Strategy: Objectives, Tactics, Outsourcing, Policies, and Rewards
11 Structuring an Effective Organization
12 Organizational Leadership and Culture
13 Strategic Control, Innovation, and Entrepreneurship

PART FOUR
Cases Guide to Strategic Management Analysis
A BusinessWeek Case
B Comprehensive Cases

Case Index
Subject Index

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
McGraw-Hill Education
Data di pubblicazione
2006
Lingua
Inglese
ISBN 10 
0071109137
ISBN 13 
9780071109130
Rilegatura
Copertina flessibile
Contatto del produttore
non disponibile
Persona responsabile
Ufficio Anagrafiche Messaggerie
0039 0245774342
ufficio.anagrafiche@meli.it

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