ISE MP FORMULATION,IMPLEMENTATION & CONTROL COMP STRATEGY W/PCC - Brossura

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9780071109147: ISE MP FORMULATION,IMPLEMENTATION & CONTROL COMP STRATEGY W/PCC
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ISBN 10: 0071109145 ISBN 13: 9780071109147
Casa editrice: McGraw-Hill Education, 2006

Contenuti

Preface

PART ONE Overview of Strategic Management
1 Strategic Management

PART TWO Strategy Formulation
2 Defining the Company’s Mission and Social Responsibility
3 Corporate Social Responsibility and Business Ethics
4 The External Environment
5 The Global Environment
6 Internal Analysis
7 Long-Term Objectives and Strategies
8 Strategic Analysis and Choice in Single- or Dominant-Product Businesses: Building Sustainable Competitive Advantages
9 Strategic Analysis and Choice in the Multibusiness Company: Rationalizing Diversification and Building Shareholder Value

PART THREE Strategy Implementation, Control, and Innovation
10 Implementing Strategy: Objectives, Tactics, Outsourcing, Policies, and Rewards
11 Structuring an Effective Organization
12 Organizational Leadership and Culture
13 Strategic Control, Innovation, and Entrepreneurship

Index

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Editore
McGraw-Hill Education
Data di pubblicazione
2006
Lingua
Inglese
ISBN 10 
0071109145
ISBN 13 
9780071109147
Rilegatura
Copertina flessibile
Contatto del produttore
non disponibile
Persona responsabile
Ufficio Anagrafiche Messaggerie
0039 0245774342
ufficio.anagrafiche@meli.it

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Assago Milano
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