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9780071110150: Introducing Communication Theory: Analysis and Application, with Free PowerWeb

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Sinossi

This text introduces the field of communication to students who may have little or no background in communication theory. The three overriding goals of the book are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory.

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Contenuti

Preface

Part One. Setting the Stage

Chapter 1. What Is Communication?

Chapter 2. Framing Our Past and Present

Chapter 3. Thinking About Theory

Chapter 4. Understanding the Research Process

Part Two. Understanding the Dialogue

THE SELF AND MESSAGES

Chapter 5. Symbolic Interaction Theory

Chapter 6. Coordinated Management of Meaning

Chapter 7. Cognitive Dissonance Theory

Chapter 8. Expectancy Violations Theory

The Relationship and Its Development in Communication Theory

RELATIONSHIP DEVELOPMENT

Chapter 9. Uncertainty Reduction Theory

Chapter 10. Social Penetration Theory

Chapter 11. Social Exchange Theory

Chapter 12. Relational Dialectics Theory

Chapter 13. Communication Privacy Management Theory

GROUPS AND ORGANIZATIONS

Chapter 14. Groupthink

Chapter 15. Adaptive Structuration Theory

Chapter 16. Organizational Culture Theory

Chapter 17. Organizational Information Theory

THE PUBLIC

Chapter 18. The Rhetoric

Chapter 19. Dramatism

Chapter 20. The Narrative Paradigm

Chapter 21. Cultural Studies

THE MEDIA

Chapter 22. Cultivation Analysis

Chapter 23. Uses and Gratifications Theory

Chapter 24. Spiral of Silence Theory

Chapter 25. Medium Theory

CULTURE AND DIVERSITY

Chapter 26. Face-Negotiation Theory

Chapter 27. Standpoint Theory

Chapter 28. Muted Group Theory

Chapter 29. Communication Accommodation Theory

Part Three: Casting New Directions

Chapter 30. Moving in New Directions

Appendix: Defining Communication Theories

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  • EditoreMcGraw-Hill Higher Education
  • Data di pubblicazione2003
  • ISBN 10 0071110151
  • ISBN 13 9780071110150
  • RilegaturaCopertina flessibile
  • LinguaInglese
  • Numero edizione2
  • Numero di pagine544

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Altre edizioni note dello stesso titolo

9780072942729: Introducing Communication Theory: Analysis and Application, with Free PowerWeb

Edizione in evidenza

ISBN 10:  007294272X ISBN 13:  9780072942729
Casa editrice: McGraw-Hill Education, 2003
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