Corporate Information Strategy and Management: Text and Cases - Brossura

Applegate, Lynda; Mcfarlan, F. Warren

Brossura

ISBN 10: 0071122923 ISBN 13: 9780071122924

Casa editrice: McGraw-Hill Education, 2002

Riassunto

Corporate Information Strategy and Management: Text and Cases 6/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader’s experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

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Informazioni sugli autori

The Henry R Byers Professor of Business Administration at Harvard Business School, teaching courses in entrepreneurial management and business policy and strategy.

The Albert H Gordon Professor of Business Administration Emeritus ar Harvard Business School. He played an important role in introducing Management Information Systems to HBS in 1962.

Dettagli dell'edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 2002
• Lingua: Inglese
• ISBN 10: 0071122923
• ISBN 13: 9780071122924
• Rilegatura: Copertina flessibile
• Numero edizione: 6
• Numero di pagine: 726
• Contatto del produttore: non disponibile
• Persona responsabile: Ufficio Anagrafiche Messaggerie; 0039 0245774342; ufficio.anagrafiche@meli.it; ; Via Verdi, 8.; Assago Milano; 20090; Italia