Strategic Management: Formulation, Implementation and Control - Brossura

Pearce, John A.; Robinson, Richard B.

Brossura

ISBN 10: 0071146334 ISBN 13: 9780071146333

Casa editrice: McGraw-Hill Education (ISE Editions), 1996

Riassunto

This text, containing 41 cases, is sensitive to 21st-century strategic ramifications of topics such as global economy, entrepreneurship, ethics, restructuring, continuous improvement, integrated operations and manufacturing, virtual organizations and cultural diversity. Chapters focus on tools and techniques for strategic analysis at the business level, single or dominated product/service companies and strategic analysis in multi-business companies. The model of the strategic management process has been revised to reflect strategic analysis at different organizational levels whilst also portraying the role of action plans, continuous improvement and employee empowerment within the strategic management process. The text is available as a text/cases split.

Dettagli dell?edizione

• Editore: McGraw-Hill Education (ISE Editions)
• Data di pubblicazione: 1996
• Lingua: Inglese
• ISBN 10: 0071146334
• ISBN 13: 9780071146333
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 960
• Contatto del produttore: non disponibile