Pricing: Making Profitable Decisions - Rilegato

Monroe, Kent

Rilegato

ISBN 10: 0071198601 ISBN 13: 9780071198608

Casa editrice: McGraw-Hill Education, 2002

Riassunto

Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.

Su questo libro

L'autore

Kent B. Monroe is the J. M. Jones Distinguished Professor of Marketing, University of Illinois, Urbana-Champaign.

Dettagli dell?edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 2002
• ISBN 10: 0071198601
• ISBN 13: 9780071198608
• Rilegatura: Copertina rigida
• Lingua: Inglese
• Numero edizione: 3
• Numero di pagine: 658