Articoli correlati a Introduction to Business: How Companies Create Value...
L'autore
Gareth Jones, Texas A & M University Gareth Jones is a professor in the management department of the College of Business Administration and the Graduate School of Business and Texas A&M University. He is co-author on three other major textbooks, including one on organizational behavior (accolades he shares with CONTEMPORARY MANAGEMENT co-author and wife, Jennifer George), one on organizational theory, and a one on strategic management. Jones received his BA & PhD from University of Lancaster, UK. He has taught at University Warwick, Michigan State University, and University of Illinois/ Urbana-Champaign
Contenuti
Brief ContentsPart 1 The Environment of Business
Chapter 1 What Is Business?
Chapter 2 The Evolution of Business
Chapter 3 Entrepreneurs, Managers, and Employees
Chapter 4 Multinationals and the Global Environment of Business
Chapter 5 Business Ethics and the Legal Environment of Business
Part 2 The Human Side of Business
Chapter 6 Leadership, Influence, and Communication in Business
Chapter 7 Motivating and Managing People and Groups in Business Organizations
Chapter 8 The Structure and Culture of a Business Organization
Part 3 A Functional Approach to Business
Chapter 9 Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships
Chapter 10 Marketing and Product Development: Creating and Positioning Goods and Services
Chapter 11 Sales, Distribution, and Customer Relationship Management: Reaching and Satisfying Customers
Chapter 12 Operations and Materials Management: Managing the Production and Flow of Goods and Services
Chapter 13 Human Resource Management: Acquiring and Building Employees’ Skills and Capabilities
Chapter 14 Accounting: Measuring How Efficiently and Effectively Resources Are Creating Value and Profit
Chapter 15 Finance: Balancing Risk and Return
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreMcGraw-Hill Higher Education
- Data di pubblicazione2006
- ISBN 10 0071252991
- ISBN 13 9780071252997
- RilegaturaCopertina flessibile
- LinguaInglese
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