Transnational Management: Text, Cases & Readings in Cross-Border Management: Text, Cases and Readings in Cross-border Management - Brossura

Bartlett, Christopher A.; Ghoshal, Sumantra; Beamish, Paul W.

Brossura

ISBN 10: 0071259155 ISBN 13: 9780071259156

Casa editrice: McGraw-Hill Higher Education, 2007

Riassunto

TRANSNATIONAL MANAGEMENT focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework of the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

Su questo libro

L'autore:

PAUL W. BEAMISH is Associate Dean – Research and a Professor in International Business at the Richard Ivey School of Business, The University of Western Ontario, London, Canada. During 1993-97 he served as Editor-in-Chief of the Journal of International Business Studies (JIBS). He is the author or co-author of over 100 publications in the international strategy area and series editor of 32 volumes of cases for China. In 1997 he was recognized as one of the top three contributors worldwide to the international strategic management literature in the previous decade. His work has also received awards from the Academy of Management, Academy of International Business, European Foundation for Management Development, and the Administrative Sciences Association of Canada. He is also the founding Director of Ivey’s Asian Management Institute.

Contenuti:

1: Expanding Abroad: Motivations, Means, and Mentalities
2: Understanding the International Context: Responding to Conflicting Environmental Forces
3: Developing Transnational Strategies: Building Layers of Competitive Advantage
4: Developing a Transnational Organization: Managing Integration, Responsiveness, and Flexibility
5: Creating Worldwide Innovation and Learning: Exploiting Cross Border Knowledge Management
6: Engaging in Cross Border Collaboration: Managing across Corporate Boundaries
7: Implementing the Strategy: Building Multidimensional Capabilities
8: The Future of the Transnational: An Evolving Global Role

Su questa edizione

• Editore: McGraw-Hill Higher Education
• Data di pubblicazione: 2007
• ISBN 10: 0071259155
• ISBN 13: 9780071259156
• Rilegatura: Copertina flessibile
• Numero edizione: 5
• Numero di pagine: 837