Management Communication: Principles and Practice - Brossura

Hattersley

Brossura

ISBN 10: 0071259260 ISBN 13: 9780071259262

Casa editrice: McGraw-Hill Higher Education, 2007

Riassunto

Management Communication, 3/e by Hattersley and McJannet offers a comprehensive, well-researched solution to teaching management communication. This text and casebook includes essential coverage of effective writing and speaking principles. It aims to help the reader master the full range of skills required of a successful manager. Most of the eighteen end-of-chapter case studies were developed at Harvard Business School where Dr. Hattersley headed the Management Communication Department and where Dr. McJannet taught (under her married name, Linda McJ. Micheli). The cases put the reader in the role of decision maker and communicator in actual business situations. While the text emphasizes practical communication skills every manager needs to master, it also includes full chapters on electronic communication, corporate ethics, audience analysis, meeting management, giving and receiving feedback, choosing media, style and tone, intercultural communication, and business and the press. The two concluding chapters provide two style manuals, the first on writing and the second on speaking, through the use of graphics and group presentations. Each is designed to be cross-referenced throughout the course and serve as a valuable resource for readers to refer to throughout their careers.

Su questo libro

Contenuti

Part 1: Principles of Effective Communication
1: Foundations of Management Communication
2: Setting Goals
Case: Yellowtail Marine, Inc.
3: Audience Analysis
Case: Weymouth Steel Corporation
4: Point of View
Case: Smith Financial Corporation
5: Message: Content and Argument
Case: Cuttyhunk Bank (A)
6: Structure
Case: McGregors Ltd.Department Store
7: Choosing Media
Case: The Timken Company
8: Style and Tone
Case: Vanrex, Inc.
Part 2: Applications
9: Giving and Receiving Feedback
Case: Bailey and Wick
10: Managing Meetings
Case: Lincoln Park Redevelopment Project
11: Communicating Change
Case: Hammermill Paper Company
12: Communicating with External Audiences
Case A: Oxford Energy
Case B: NutraSweet
Chapter 13: Diversity and Intercultural Communication
Case A: Reed-Watkins Pharmaceuticals
Case B: International Oil
Chapter 14: Personal and Corporate Ethics
Case A: Hal of Erhardt & Company: One Audit Senior’s Dilemma
Case B: McArthur Place
Chapter 15: Electronic Communication
Case A: The E-Mail Encounter
Case B: Unifone Communications
Part 3: Technique
16: Effective Writing
Style manual to be cross-referenced throughout the course
17: Effective Speaking
Style manual on speaking, use of graphics, and group presentation to be cross referenced throughout the course
Appendix
Case 16: Dotsworth Press
Case 17: Fair is Fair, Isn’t it?

Dettagli dell?edizione

• Editore: McGraw-Hill Higher Education
• Data di pubblicazione: 2007
• Lingua: Inglese
• ISBN 10: 0071259260
• ISBN 13: 9780071259262
• Rilegatura: Copertina flessibile
• Numero edizione: 3
• Numero di pagine: 303
• Contatto del produttore: non disponibile