Corporate Information Strategy and Management: Text and Cases (Int'l Ed) - Brossura

Applegate, Lynda; Austin, Robert; Soule, Deborah

Brossura

ISBN 10: 0071263195 ISBN 13: 9780071263191

Casa editrice: McGraw-Hill Education / Asia, 2009

Riassunto

Corporate Information Strategy and Management: Text and Cases 8/e by Applegate, Austin, and Soule is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (IT) enables organizations to conduct business in radically different and more effective ways. The author’s objective is to provide readers with a better understanding of the influence of twenty-first century technologies on business decisions. The 8th edition discusses today’s challenges from the point of view of the executives who are grappling with them. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

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Informazioni sugli autori

The Henry R Byers Professor of Business Administration at Harvard Business School, teaching courses in entrepreneurial management and business policy and strategy.

Associate professor at Harvard Business School and chairs an executive program for CIOs. He is the author of numerous articles and four books on information technology management.

Dettagli dell'edizione

• Editore: McGraw-Hill Education / Asia
• Data di pubblicazione: 2009
• Lingua: Inglese
• ISBN 10: 0071263195
• ISBN 13: 9780071263191
• Rilegatura: Copertina flessibile
• Numero di pagine: 524
• Contatto del produttore: non disponibile
• Persona responsabile: Ufficio Anagrafiche Messaggerie; 0039 0245774342; ufficio.anagrafiche@meli.it; ; Via Verdi, 8.; Assago Milano; 20090; Italia