Consumer Behavior (Int'l Ed) - Brossura

Peter, J. Paul; Olson, Jerry

 
9780071267816: Consumer Behavior (Int'l Ed)
Brossura
ISBN 10: 0071267816 ISBN 13: 9780071267816
Casa editrice: McGraw-Hill Education / Asia, 2010

Sinossi

This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book

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Informazioni sugli autori

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison.  He has won many awards for his contributions through research, textbooks, and education.

The Earl P. Strong Executive Education Professor of Marketing at Pennsylvania State University. He joined Penn Sate in 1971 after receiving his Ph.D. in consumer psychology from Purdue University. At Penn State, he has taught Consumer Behavior, Marketing Management, Advertising and Promotion Management, Research Methods, and Marketing Theory.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
McGraw-Hill Education / Asia
Data di pubblicazione
2010
Lingua
Inglese
ISBN 10 
0071267816
ISBN 13 
9780071267816
Rilegatura
Copertina flessibile
Numero di pagine
576
Contatto del produttore
non disponibile
Persona responsabile
Ufficio Anagrafiche Messaggerie
0039 0245774342
ufficio.anagrafiche@meli.it

Via Verdi, 8.
Assago Milano
20090
Italia

Altre edizioni note dello stesso titolo

9780073404769: Consumer Behavior

Edizione in evidenza

ISBN 10:  0073404764 ISBN 13:  9780073404769
Casa editrice: McGraw-Hill Education, 2010
Rilegato